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Marketing Nuggets
A weekly podcast for ambitious marketers who are done playing small. It's the honest, behind-the-scenes version of a marketing career. Twelve years of real stories, the award-winning campaigns that started as disasters, the late-night saves, and the epic fails that taught me the most, with the systems and mindset shifts pulled out so you can actually use them.
Every episode sits where the three things that decide how far you go meet: marketing that works, productivity that survives real chaos, and the confidence to back yourself when it counts. Whether you're deep in B2B complexity, chasing B2C creativity, or staring down a week that feels impossible, you'll leave with the pep talk and the practical bit.
Wherever you are, from graduate to director, consider me your marketing mentor and biggest cheerleader, here for the real, messy, brilliant truth about building a career you're genuinely proud of.
Come for the stories. Stay for the strategies that actually work.
Episodes
170 episodes
172:Your 2027 Strategy Starts Now: The Questions to Answer Before You Build Anything
It's October. Which means somewhere in your calendar, "2027 planning" is looming - and the temptation is to open a blank deck and start building.Don't. Not yet.Because here's what I've learnt building annual strategies year after ...
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171:Start On Your Terms: How to Build a Morning That Protects Your Best Thinking
Your inbox owns your mornings. Take them back.You've heard about my 5:15 alarm. The lemon, ginger and turmeric tea. The cold shower. (Episode 12...
170:How to Create the Ultimate Marketing Handover, Whether It's Short or Long-Term Cover
Most handovers are a task list. And most task lists quietly fail the person relying on them.This episode is about the four layers a genuinely good handover is actually made of, and the part almost nobody tells you: you rarely need all fo...
169: Where Should Your B2B Budget Go? Choosing Media That Actually Works
Every B2B marketer has stood in front of the same terrifying question: we have this budget... where does it actually go?LinkedIn? Events? Content? PR? Paid search? A bit of everything? (Spoiler: "a bit of everything" is how B2B budgets g...
168: The B2B Campaign Playbook Every Marketer Should Steal
It's campaign season. So today you're getting my actual campaign playbook. Not the theoretical version, not something from a textbook, the exact method I use.You'll get the one page I write before a single asset gets built, the four boxe...
167: What I Learnt Launching Two Campaigns on the Same Day
Two campaigns. One launch window. And no, it wasn't a calendar accident.A wider brand campaign, and an extension that slotted into it. Launching one without the other made no sense for the audience. Launching both together made complete ...
166: Stop Winging Your Big Moments: The Four-Layer Confidence Stack
You spend hours preparing the deck. The data. The talking points. And about four minutes preparing the one thing that actually decides how the moment goes: you.In this episode I'm walking you through the full Confidence Stack - the four-...
165: You'll Never Feel Ready - And That's Exactly Why You Should Start
You've been telling yourself you'll go for it when you feel ready. The bigger role. The hand up in the leadership meeting. The idea you've been sitting on for months.Here's the thing nobody tells you: that feeling isn't coming. Not becau...
164: Stop Being The Best Kept Secret: The Marketer You Already Are Is Open
I became Head of Marketing before 30. No roadmap. No one showing me the way.And somewhere between the boardrooms, the global campaigns, and the teams I was building from scratch, I realised there were four things nobody had ever taught m...
163: Stop Playing Small in Your Marketing Career - How to Stop Waiting and Start Claiming
I spent a long time waiting for someone to tell me I was ready. Ready to show up differently. To take on more. To be in the rooms that felt more like me. The stretch project. The seat at the table that felt more like me.And I kept ...
162: The Mid-Year (ish!) Marketing Check-In - 7 Questions to Get Back on Track
We are seven months into the year. Which means one of two things is true right now. Either you're ahead of where you thought you'd be - which is brilliant and worth pausing to acknowledge. Or something has drifted, slipped, or quietly gone in a...
161: When You're the Only Marketer in the Room
Finance. Operations. Sales. Senior leadership. There are rooms in every marketing career where you are the only person who thinks the way you think and everyone else wants you to justify, translate, and prove the value of what you do. This epis...
160: The Marketing Feedback You're Not Getting And How to Engineer It Yourself
Nobody tells you this when you start a marketing job: feedback is not guaranteed. You can be working hard, delivering well, showing up consistently and still be operating in almost complete silence about how you're actually landing. No one's te...
159: Comparison Is Killing Your Marketing Confidence - Here's the Fix
Comparison isn't the problem. Reading it wrong is. In this episode, I'm getting into the trap most of us fall into...watching someone else's career, feeling behind, and using their highlight reel to write a story about our own inadequacy. We're...
158: The Reason Your Best Marketing Days Feel Different, And How to Have More of Them
On your best days at work - the days where you get to your desk, you know exactly what you're doing, you get into flow, you make real progress on things that matter… what's actually different about those days?I'd bet it's not that you ha...
157: The Six Questions Senior Marketers Ask - That Most Marketers Never Think To
Over a decade in marketing and I can tell you the exact moment I stopped being the person who delivered the update and became the person who shaped the direction.It wasn't a promotion. It wasn't a big campaign win. It was the questions I...
156: How Ambitious Marketers Break Out of Execution Mode and Start Leading
One day, about 5 years into my career, my manager pulled me aside and said something that stung for days."Emma, you're excellent at executing what's in front of you. But I need you to start thinking about what should be in front...
155: You're Already in the Right Rooms. Are You Owning Them?
Here's something nobody puts in a job description.The signals you send before you open your mouth. Where you sit. How you hold yourself when someone else is speaking. The pace you speak at when you finally do. These things are being read...
154: The Three Presence Myths That Are Keeping You Invisible
You've watched someone own a room and told yourself: they're just naturally like that.I used to believe that too. Until I figured out that what I was watching wasn't personality. It was something else entirely.In this episode, I'm...
153: When It All Goes Wrong: The Marketer's Guide to Bouncing Back
Something went wrong. It doesn't matter what - a campaign that tanked, a presentation that died in the room, feedback that landed harder than you expected, a decision that turned out to be the wrong one. It happened publicly. And now you have t...
152: The Three Conversations Every Marketing Manager Gets Wrong (And How to Get Them Right)
There are three conversations that happen in every marketing manager's month. And most of us have been quietly getting all three of them wrong, not because we're bad at our jobs, but because nobody ever taught us what the high-stakes version of...
151: Imposter Syndrome: Why I Hate the Phrase (And What To Do Instead)
I've heard the phrase "imposter syndrome" probably a thousand times in my career. And every time, I hate it. Not because the feeling isn't real, but because I think the label is making us more stuck, not less.In this episode I'm getting ...
150: Feeling Stuck With Your Marketing? Here's What to Do Next
If your marketing role has started to feel a bit... comfortable, then this episode is your nudge.Sometimes feeling stuck in your marketing career isn't about burnout or losing motivation, it's a sign you're ready for something more. And ...
149: Lost Your Marketing Mojo? Here's Exactly How to Get It Back
Every marketer loses their mojo at some point. The ideas stop flowing, the confidence dips, and suddenly you're staring at your to-do list wondering what happened to you.In this episode, I'm sharing the January that nearly made me questi...
148: From AI Tools to AI Marketing Systems: What I’m Building Next
This is the final episode in my AI mini-series and it feels like a turning point.Over the last few episodes I've taken you through how I actually use AI day to day, the mindset shift from speed to outcomes, how to prompt properly, how to...