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Marketing Nuggets
Your marketing mentor & biggest cheerleader, helping you navigate all of the channels and tactics and strategies it takes to level up your marketing to increase sales, leads and brand awareness. Giving you the tools and confidence to boss your marketing career.
Spilling everything from my 10+ years in marketing that I wish I'd known with real life marketing stories, secrets and lessons to help you. No matter where you are in your marketing journey, from graduate to directors this podcast is for everyone in the marketing community.
Marketing Nuggets
85: Exploring AI for the first time in my marketing: A weeklong experiment talking about the hits, misses, and key takeaways
When new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have a whole heap of scepticism. Well, I felt I couldn't ignore the AI chatter anymore & so I decided to give ChatGPT a go for a week - using it whenever I could for various marketing tasks. I take you through what worked, what didn't and what I'm planning to do in the future to try some more ways to test AI into my marketing strategies. This is a good episode for any AI newbies like me and if you're avoided this subject until now, I encourage you to give this a listen, it might just change your mind...
Looking for the McDonald's/Burger King campaign example I give?
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