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Marketing Nuggets
Your marketing mentor & biggest cheerleader, helping you navigate all of the channels and tactics and strategies it takes to level up your marketing to increase sales, leads and brand awareness. Giving you the tools and confidence to boss your marketing career.
Spilling everything from my 10+ years in marketing that I wish I'd known with real life marketing stories, secrets and lessons to help you. No matter where you are in your marketing journey, from graduate to directors this podcast is for everyone in the marketing community.
Marketing Nuggets
88: Getting Started with GA4: An Introduction to Google's New Analytics Platform
The time has come where we are all forced to move over to GA4, so let's dive into this topic together...
Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor.
I walk through some of the most useful new features and capabilities - including attribution modelling, new metrics and more! Finally I finish up with which areas of the new platform I'm using already and which I need to learn more about over the next few months.