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Marketing Nuggets
Your marketing mentor & biggest cheerleader, here to share the real, messy, beautiful truth about what it takes to level up your marketing, productivity, and confidence. Whether you're drowning in B2B complexity, chasing B2C creativity, or staring at a to-do list that feels impossible, I'm spilling everything from my 12+ years that I wish I'd known.
We're talking award-winning campaigns that started as complete disasters, the late-night brainstorms that changed everything, and the systems that actually move the needle (plus the epic fails that taught me the most). Because here's what I know for sure: success doesn't happen in isolation. It's about building marketing strategies that work, creating unshakeable confidence for the big scary moments, and using productivity systems that achieve your marketing goals.
No matter where you are in your journey - from graduate to director - this podcast is for ambitious marketers ready to stop playing small and embrace the mess of figuring things out to have a successful and fulfilling marketing career.
Come for the stories. Stay for the strategies that actually work.
Marketing Nuggets
88: Getting Started with GA4: An Introduction to Google's New Analytics Platform
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
The time has come where we are all forced to move over to GA4, so let's dive into this topic together...
Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor.
I walk through some of the most useful new features and capabilities - including attribution modelling, new metrics and more! Finally I finish up with which areas of the new platform I'm using already and which I need to learn more about over the next few months.
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For more episodes visit my website : emmawindsor.com