Forget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today!
In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ marketing team line up would be. This is based off B2C and product, ecommerce based team but I talk through the adjustments I would do if it was service based and plenty of tips throughout the whole episode for you to consider and action if you are building out your marketing team.
Forget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an episode on it so it's time to delve into it today!
In this actionable episode, I start with a mini but mighty team of 4 - the core skills I would hire and most importantly why and what they would be doing. Then, if I was starting from scratch what my 10+ marketing team line up would be. This is based off B2C and product, ecommerce based team but I talk through the adjustments I would do if it was service based and plenty of tips throughout the whole episode for you to consider and action if you are building out your marketing team.