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Marketing Nuggets
Your marketing mentor & biggest cheerleader, helping you navigate all of the channels and tactics and strategies it takes to level up your marketing to increase sales, leads and brand awareness. Giving you the tools and confidence to boss your marketing career.
Spilling everything from my 10+ years in marketing that I wish I'd known with real life marketing stories, secrets and lessons to help you. No matter where you are in your marketing journey, from graduate to directors this podcast is for everyone in the marketing community.
Marketing Nuggets
89: Pre-Event Success: How to Nail Invites, Guest Management and More
Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms - if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun!
In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and the team have everything that's needed and I talk about the key areas that are most important to me.
This is a great example of something that often falls into the laps of general marketers and so it's ideal to be thinking about all of these things for when it inevitably is your turn to do this!