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Marketing Nuggets
Your marketing mentor & biggest cheerleader, helping you navigate all of the channels and tactics and strategies it takes to level up your marketing to increase sales, leads and brand awareness. Giving you the tools and confidence to boss your marketing career.
Spilling everything from my 10+ years in marketing that I wish I'd known with real life marketing stories, secrets and lessons to help you. No matter where you are in your marketing journey, from graduate to directors this podcast is for everyone in the marketing community.
Marketing Nuggets
105: Making Sense of Cookies: A Marketer’s Guide to Understanding First Party vs Third Party Cookies
Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used?
This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters.
Then, I finish up with what changes are on the horizon, which cookies and getting phased out and some proactive tips of what you can do right now to help your future tactics be less effected by these changes.