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Marketing Nuggets
Your marketing mentor & biggest cheerleader, here to share the real, messy, beautiful truth about what it takes to level up your marketing, productivity, and confidence. Whether you're drowning in B2B complexity, chasing B2C creativity, or staring at a to-do list that feels impossible, I'm spilling everything from my 12+ years that I wish I'd known.
We're talking award-winning campaigns that started as complete disasters, the late-night brainstorms that changed everything, and the systems that actually move the needle (plus the epic fails that taught me the most). Because here's what I know for sure: success doesn't happen in isolation. It's about building marketing strategies that work, creating unshakeable confidence for the big scary moments, and using productivity systems that achieve your marketing goals.
No matter where you are in your journey - from graduate to director - this podcast is for ambitious marketers ready to stop playing small and embrace the mess of figuring things out to have a successful and fulfilling marketing career.
Come for the stories. Stay for the strategies that actually work.
Marketing Nuggets
145: Stop Starting From Scratch: Build Custom GPTs for Marketers
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you’re still opening a new ChatGPT window every time you need something, re-explaining your company, your audience, your tone and your strategy from scratch… we need to talk.
Custom GPTs completely changed how I use AI in my marketing. Not because they made me faster (although they did), but because they raised the standard of my results.
In this episode, I’m breaking down what Custom GPTs actually are, when you should use them (and when you absolutely shouldn’t), and the exact step-by-step process I use to build them properly. I’m also sharing real marketing examples so you can see how this works beyond theory.
If you want AI to improve your marketing quality this episode will change how you think about using it.
Follow me on LinkedIn : https://www.linkedin.com/in/emma-windsor29/
For more episodes visit my website : emmawindsor.com