Marketing Nuggets

151: Imposter Syndrome: Why I Hate the Phrase (And What To Do Instead)

Season 6 Episode 33

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0:00 | 24:08

I've heard the phrase "imposter syndrome" probably a thousand times in my career. And every time, I hate it. Not because the feeling isn't real, but because I think the label is making us more stuck, not less.

In this episode I'm getting into why I hate the phrase, what's actually going on when that self-doubt shows up, and the one question swap that changes how you respond to it. Plus the specific ways it shows up in marketing careers and what to actually do when it hits.

If you've ever second-guessed whether you deserve the role you're in, or felt like everyone else has it figured out except you, this episode is for you.



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