Grow Your Independent Consulting Business

222. Adding Physical Products to a Consulting Business (Part 1)

• Melisa Liberman

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0:00 | 43:14

Most consultants think physical products are only for authors or e-commerce brands, not for them. In this episode, Melisa challenges that assumption head-on and takes you behind the scenes of a new physical product line she’s launching.

This isn’t a product pitch, it’s a case study. She’s sharing the full backstory of  why she started this, what’s working, what surprised her, and how she’s thinking about integrating physical products into her consulting business long-term.

If you’ve ever thought:

  • “I don’t have a unique enough framework.”
  • “I’m too much of a generalist.”
  • “Wouldn’t this compete with my services?”

…this episode is for you. Melisa walks through why physical products can work for consultants, what mistakes to avoid, and how to start thinking creatively about how your IP can scale without taking you out of the equation.

Timestamps for Key Moments:

​​[03:22] How Melisa’s accidental journal project turned into a new business unit and three physical products

[11:19] How creating a product sharpened her methodologies and clarified her frameworks

[22:50] Ways to use physical products as reputation and demand builders in your consulting business

[29:30] Examples of physical products created by other consultants and what they charge for them

[36:40] Key considerations before launching a physical product including budget, time, and energy

Tune in to Episode 222 for behind-the-scenes insight, inspiration, and real strategy to help you expand your consulting business in a creative, scalable way.


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