Grow Your Independent Consulting Business

229. Most “Business Problems” Aren’t Business Problems

• Melisa Liberman

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That lead generation issue you’re trying to fix with a new strategy? 

That pricing problem you’re solving with more market research?

They’re probably not business problems.

They’re likely mindset problems disguised as business problems.

In this episode, Melisa gets into the real root cause behind most consulting business problems. It’s not your offer. It’s not your process. It’s not the market. It’s how you think.

She shares a candid story about her own stubborn resistance to mindset work, the costly consequences, and how shifting this one perspective can create exponential results.

You’ll hear two real-world examples (pipeline and pricing) that illustrate how consultants misdiagnose their business issues and how to course correct using a practical 5-step framework.

What you will learn in this episode:

[05:12] Why your pipeline issue probably isn’t about your strategy and what’s really slowing it down

[10:55] How mindset shows up as sabotage, even when you're “doing all the right things”

[19:22] Why pricing pressure isn’t solved with a better value prop and what to do instead

[28:30] The 5-step business owner framework for diagnosing and solving problems at the root level

Tune in to Episode 229 for real-world examples and a practical mindset framework that will shift how you diagnose and solve problems in your consulting business.

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