Grow Your Independent Consulting Business
Grow Your Independent Consulting Business
271. The Bare Minimum Plan to Keep Your Consulting Business on Track When You're At Capacity
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Are you at capacity in your consulting business?
Fully utilized on client work.
Or a lot on your plate personally, whether that's a family situation, a move, recovery from surgery, or a season where your kids' schedules have swallowed your calendar.
Or both.
If you're like most consultants, the moment any of that hits, business development is the first thing you drop.
It feels logical. Clients come first. The work pays. Lead gen can wait until things calm down.
Then three months later, the engagement ends. The personal stretch passes. And your pipeline is empty.
In this episode, Melisa shows you how to keep your consulting business moving with a bare minimum business development plan, built for the weeks you can't give it your full attention.
You'll take-away:
- What "at capacity" actually means, and why most consultants underestimate how often they're in it
- The handful of business development activities that protect your pipeline without eating your week
- What you should temporarily deprioritize without guilt
- How to set the bar low enough that you'll actually do it on your hardest weeks
- How to come out of a capacity stretch without a dry spell waiting on the other side
If you're heading into a busy season, a personal stretch, or you're already buried in client work, this episode gives you a way to keep your business moving without burning out.
Timestamps for Key Moments:
[01:10] Why independent consultants stop business development when they are busy
[03:00] How a bare minimum plan keeps your consulting business on track
[04:20] The ACE Business Development Session 1 Pager
[05:00] What working on your consulting business actually means
[08:00] Why being fully utilized can create future consulting revenue gaps
[10:00] What you can temporarily deprioritize in your business
[12:00] Three questions to separate productive work from profitable work
[14:30] Why the bare minimum is a strategy, not laziness
[20:00] The cost of guilt, regret, and inconsistent business development
[22:00] How to choose your highest leverage business development activities
[25:00] How to pressure test your bare minimum plan
[28:00] How to commit to making your consulting business development plan work
[30:00] How to put this episode into action
Resources Mentioned:
Companion Resource: The ACE Business Development Session 1 Pager: https://www.theACEbd.com
Full Show Notes
https://shownotes.melisaliberman.com/episode-271
Want More?
• Melisa’s Books, Planners & Journals: https://linktr.ee/melisaliberman
• Get Melisa’s Book: https://www.melisaliberman.com/book
• Visit Melisa’s Website: https://www.melisaliberman.com/
• Follow on LinkedIn: https://www.linkedin.com/in/melisa-liberman
Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.