The Eco-Marketing Podcast
The Eco-Marketing Podcast
Latest Episodes
Why “Save the Planet” Doesn’t Work
Laura challenges marketers to Rethink Sustainability Messaging by focusing on the carrot, not the stick—highlighting benefits for the consumer. From incentives to positive reinforcement, she shares examples that show how aligning with personal ...
Leveraging Sustainability Reports
Sustainability reporting isn’t just about compliance—it’s a powerful tool for building brand credibility and customer trust. Dr. Adigue from Global Reporting Institute (GRI) shares how marketers can leverage reporting to build authentic narrati...
For Small Businesses
SMEs make up over 90% of businesses, yet most sustainability resources are built for large corporations. Audrey unpacks how SMEs can make sustainability work and how marketing can help. From first steps to overcoming challenges, she breaks down...
Anti-Greenwashing Regulations
New anti-greenwashing regulations are here—don’t be intimidated, be informed! Susan guides marketers to navigate the evolving rules, avoid misleading claims (even unintentional ones), and build trustworthy brands through transparency and credib...
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