The Eco-Marketing Podcast
For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
Episodes
29 episodes
Why “Save the Planet” Doesn’t Work
Laura challenges marketers to Rethink Sustainability Messaging by focusing on the carrot, not the stick—highlighting benefits for the consumer. From incentives to positive reinforcement, she shares examples that show how aligning with personal ...
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Season 1
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Episode 28
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22:10
Leveraging Sustainability Reports
Sustainability reporting isn’t just about compliance—it’s a powerful tool for building brand credibility and customer trust. Dr. Adigue from Global Reporting Institute (GRI) shares how marketers can leverage reporting to build authentic narrati...
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Season 1
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Episode 27
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21:48
For Small Businesses
SMEs make up over 90% of businesses, yet most sustainability resources are built for large corporations. Audrey unpacks how SMEs can make sustainability work and how marketing can help. From first steps to overcoming challenges, she breaks down...
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Season 1
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Episode 26
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19:21
Anti-Greenwashing Regulations
New anti-greenwashing regulations are here—don’t be intimidated, be informed! Susan guides marketers to navigate the evolving rules, avoid misleading claims (even unintentional ones), and build trustworthy brands through transparency and credib...
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Season 1
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Episode 25
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30:43
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Gaming for Good
At 3 billion players worldwide -- including hard-to-reach demographics— Gamers are more likely to care about climate issues than non-gamers. In this episode, Jude shares the untapped potential of gaming as a powerful, data-driven platform, for ...
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Season 1
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Episode 24
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38:52
Getting Board Approval
How do you get your Board 'on-board' with a sustainability campaign? It’s all about knowing your Swords & Shields. Andy shares practical insights on aligning sustainability campaigns with core business drivers, offering proven stra...
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Season 1
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Episode 23
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34:14
Brave Leadership: Overcoming ESG objections
“Educate Yourself, Show Up before you Show Off, Be Bold & Stay Bold.” Tricia packs in a lot of very clear, applicable advice for marketers driving ESG initiatives. Stay tuned to the 13-minute mark for an engaging real-world case study – it’...
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Season 1
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Episode 22
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31:01
Sustainability = Value Creation
Andy encourages marketers to rethink sustainability as a value-add and growth opportunity, rather than a compliance burden. Maintaining quality, affordability, and convenience, while prioritizing the sustainability agenda, is the key to s...
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Season 1
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Episode 21
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25:40
Decarbonizing your Media
At 9% of global carbon emissions, marketing campaign decarbonization is an ethical imperative. Campaign decarbonization not only needs to be addressed; it is a huge opportunity for brands. Robin shares how this strategic shift can lead to...
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Season 1
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Episode 20
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23:56
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Impact Through Audience Segmentation
Kate distills years of research across major global markets into practical advice -- sharing the most effective strategies for capturing audience attention, empowering sustainable behavior change, and maintaining this change over time.
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Season 1
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Episode 19
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29:44
AI's Role in Sustainable Marketing
AI is emerging as a powerful partner in sustainable marketing. Malur showcases compelling use cases for AI Modelling’s role in combating bias, facilitating stronger connections, optimising campaign tactics, and uncovering new eco-friendly initi...
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Season 1
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Episode 18
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29:26
Customising Messaging to your Audience
Connect to your audience on an emotional level, with positive solutions to the topics they care about most. On his quest to save our oceans, Derek is pitching for $1T to audiences as diverse as large corporations to school children. Hear how he...
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Season 1
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Episode 17
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29:05
Choosing Sustainable Destinations for Meetings
With 57% of planners tasked with reducing CO2 emissions for company offsites, the pressure is immense. Join Michael as he discusses innovative solutions, from data-driven CO2 budgeting to DE&I integrations. Discover how these strategies can...
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Season 1
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Episode 16
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15:53
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Leading Greener Events
Is sustainability a secondary focus in your Event Management? Only considered after key stakeholder metrics are covered, then likely feels too difficult to add? Beatrice takes sustainable event management from barrier to relevant alignment with...
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Season 1
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Episode 15
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23:24
Partnerships for the ESG Age
Partnerships for the Goals is UN’s SDG #17 for a reason. No one entity can do everything, partnerships make sustainability more achievable & impactful. Hedda shares the opportunities and necessities of partnerships through a marketing...
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Season 1
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Episode 14
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29:25
Sustainability as the New Premium
Do we underestimate customer, investor and employee requirements of our sustainability practices? Richard & Anna share their strategy for a credible action-focused sustainability campaign – not only maintaining a premium brand, but al...
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Season 1
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Episode 13
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35:49
Advice from a Green Pioneer
Amy’s greening a whole city— to do so is no small feat with partnerships, the public and city politics. So she knows firsthand about ‘simplifying the overwhelming’ and gives suggestions to marketers on how to encourage a greener audience....
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Season 1
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Episode 12
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17:51
How Marketers Drive Carbon Neutrality
James provides definitions, examples and steps to becoming neutral (even negative!) Plus, catch a glimpse into the added benefits of becoming a climate positive company.
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Season 1
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Episode 11
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30:04
Creative & Brand: When Green Isn’t Limited
Do eco-logos need to be green to portray sustainability? Is there an eco-font? How can sustainability be positively provocative, adding magnetism and human engagement to boost branding? Will reminds us that nature is mind-blowingly ...
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Season 1
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Episode 10
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27:04
Packaging. Scratch Beyond the Surface.
Glass, plastic, paper, metal… Balancing needs with long-term impact on the planet. Jennifer shares considerations from compostable to bio-degradable, to recyclable colors and labels, ink, coatings, access, shipping and new reusable options.
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Season 1
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Episode 9
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33:11
Responsible Merchandising
With customers ranging from PADI Scuba to The Four Seasons, Tom shares his journey from water sports enthusiast to eco-entrepreneur plus 4 simple questions marketers can ask when making eco-conscious merchandise choices. Do your homewo...
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Season 1
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Episode 8
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31:25
Marketing’s Value-Add to a More Sustainable World
Straight from the voice of a conservation hero, “Recognize your power as a marketers!” Have courage to be honest in your “sustainable-ish” and share your journey with consumers. Don’t let Perfect, be the enemy of Good.&n...
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Season 1
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Episode 7
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13:19
Just Talk About It
Being an eco-friendly business isn’t an overnight fix, it’s a journey to share. Marketing gives you that opportunity to tell that story in a positive way, including where you are starting, and what your victories and struggles are along t...
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Season 1
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Episode 6
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17:39
Marketing WIIFM in the Hospitality Industry
Don’t ask customers to be eco-thoughtful if you are not. Be tangible, be personal and clarify to the consumer “What’s in it for me/them” (WIIFM). Caring for ourselves before the environment may be the natural inclination but can be overco...
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Season 1
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Episode 5
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15:10
Eco-Marketing Through Experience
Last week, I spent a magical morning with Chef and Bali Asli Founder Penny Williams. Rather than traditional marketing, Penny engages guests in an overall experience. Not only does this inspire environmentalism “Look what I’ve done, you c...
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Season 1
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Episode 4
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17:08
