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The Eco-Marketing Podcast
For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
The Eco-Marketing Podcast
Decarbonizing your Media
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ROBIN PHILLIPS, GROUPM MENA SUSTAINABILITY CHAMPION
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Season 1
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Episode 20
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At 9% of global carbon emissions, marketing campaign decarbonization is an ethical imperative. Campaign decarbonization not only needs to be addressed; it is a huge opportunity for brands. Robin shares how this strategic shift can lead to cost savings, enhanced precision in targeting audiences, heightened engagement levels, minimized waste, and most importantly, an elevated brand reputation.