The Eco-Marketing Podcast
For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
The Eco-Marketing Podcast
Getting Board Approval
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Andy Last, Commercial Sustainability Adviser, Author and former CEO of Salt
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Season 1
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Episode 23
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How do you get your Board 'on-board' with a sustainability campaign? It’s all about knowing your Swords & Shields. Andy shares practical insights on aligning sustainability campaigns with core business drivers, offering proven strategies to help you secure board (or any decision-maker's) approval.