The Eco-Marketing Podcast
For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
The Eco-Marketing Podcast
Why “Save the Planet” Doesn’t Work
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Laura Kantor
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Season 1
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Episode 28
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Laura challenges marketers to Rethink Sustainability Messaging by focusing on the carrot, not the stick—highlighting benefits for the consumer. From incentives to positive reinforcement, she shares examples that show how aligning with personal needs and removing friction points makes sustainable choices feel effortless—and messaging truly resonate.