The Eco-Marketing Podcast
For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
The Eco-Marketing Podcast
Eco-Marketing Through Experience
•
Penelope Jane Williams, Executive Chef and Director
•
Season 1
•
Episode 4
Last week, I spent a magical morning with Chef and Bali Asli Founder Penny Williams. Rather than traditional marketing, Penny engages guests in an overall experience. Not only does this inspire environmentalism “Look what I’ve done, you can do it too.” it naturally allows tailoring of the message to the guest’s eco-consciousness and broadens the overall target audience. To read the corresponding blog that complements this delicious interview, checkout The Eco-Marketing Project https://sisloff-intl.com/2020/08/25/eco-marketing-through-experience/