The Eco-Marketing Podcast
For marketers wanting to be more green! Rockin’ personalities from both marketing & sustainability professions discuss today’s big questions. These eco-marketing conversations provide a resource to help you drive more sustainable marketing. Warning: Not for the passive, prepare to activate! https://sisloff-intl.com/
The Eco-Marketing Podcast
Marketing WIIFM in the Hospitality Industry
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Alex Tsuk, Founder BGreener, Friend maker
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Season 1
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Episode 5
Don’t ask customers to be eco-thoughtful if you are not. Be tangible, be personal and clarify to the consumer “What’s in it for me/them” (WIIFM). Caring for ourselves before the environment may be the natural inclination but can be overcome by setting specific intentions. Alex’s advice: Take action, be prepared to fail fast, re-invent and be agile.