Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Koyoti Small Business Podcast
Latest Episodes
Conquering Brand Beasts - The Power of Weird in Building a Brand
SummaryIn this episode of Conquering Brand Beasts, we break down how Skittles built one of the most enduring brand campaigns in modern marketing. From the shift to “Taste the Rainbow” to decades of surreal, unexpected advertising,...
Resource Library - Decoding Your Business Financials
SummaryIn this episode, Monica Roca-Quesada shares her journey from criminal justice to accounting, emphasizing the importance of understanding small business finances, leveraging technology, and planning for legacy. Discover how...
Yips, Pips, and Yaps - Running Through an Airport Saved My Life
SummaryThomas shares a close call during the 2011 Bangkok floods, where a tightly scheduled business trip nearly left him stranded. Ignoring early warnings, he only recognised the severity after arriving, seeing flood defences and...
Conquering Brand Beasts - Sell the Feeling, Not the Product: Coca-Cola’s Big Lesson for Small Business
SummaryIn this episode, the hosts break down Coca-Cola’s iconic 1971 “Hilltop” campaign and how it transformed the brand from a simple soft drink into a symbol of connection and unity. They explore how the idea came from a real mo...
Resource Library - Unlocking Business Growth: Mindset Matters
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas interviews business growth strategist Steve Walsh. They discuss the importance of mindset in scaling small businesses, the significance of financial literac...