Koyoti Small Business Podcast
While Koyoti Inc. is a marketing and design studio here in Toronto, we’re going to try to go beyond our own comfort zone and talk about all elements that pertain to Small Businesses. From social media marketing to book keeping; and from sales to mental health.
Episodes
142 episodes
Conquering Brand Beasts - The Power of Weird in Building a Brand
SummaryIn this episode of Conquering Brand Beasts, we break down how Skittles built one of the most enduring brand campaigns in modern marketing. From the shift to “Taste the Rainbow” to decades of surreal, unexpected advertising,...
Resource Library - Decoding Your Business Financials
SummaryIn this episode, Monica Roca-Quesada shares her journey from criminal justice to accounting, emphasizing the importance of understanding small business finances, leveraging technology, and planning for legacy. Discover how...
Yips, Pips, and Yaps - Running Through an Airport Saved My Life
SummaryThomas shares a close call during the 2011 Bangkok floods, where a tightly scheduled business trip nearly left him stranded. Ignoring early warnings, he only recognised the severity after arriving, seeing flood defences and...
Conquering Brand Beasts - Sell the Feeling, Not the Product: Coca-Cola’s Big Lesson for Small Business
SummaryIn this episode, the hosts break down Coca-Cola’s iconic 1971 “Hilltop” campaign and how it transformed the brand from a simple soft drink into a symbol of connection and unity. They explore how the idea came from a real mo...
Resource Library - Unlocking Business Growth: Mindset Matters
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas interviews business growth strategist Steve Walsh. They discuss the importance of mindset in scaling small businesses, the significance of financial literac...
Conquering Brand Beasts - CBB Season 5 Intro
SummaryWhat happens when a podcast hits 150 episodes and decides to level up? In this Season Five teaser of Conquering Brand Beasts, Thomas and JCC reflect on how far they’ve come and tee up a new direction. Instead of co...
Resource Library - Essential Insights Navigating Legal Waters for Small Businesses
SummaryIn this episode, Andrew Legrand from Sparrow Law discusses the critical importance of legal counsel for small business owners. He emphasizes that avoiding legal advice can lead to costly mistakes and highlights the benefit...
Yips, Pips, and Yaps - We're Back May 11th!
SynopsisSeason Five of the Koyoti Small Business Podcast is officially here. In this short opening episode, host Thomas Wu reflects on the journey so far—over 130 episodes in, a milestone reached by only a small fraction ...
Small Business Spotlight - Next Level University
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas and Alan Lazaros discuss the critical role of coaching in personal and professional development. Alan shares his journey from a tech background to founding Next L...
Conquering Band Beasts - Remembering Blockbuster
SummaryThis conversation explores the rise and fall of Blockbuster, examining how it failed to adapt to the changing landscape of movie rentals with the advent of the internet and the innovative model introduced by Netflix....
Resource Library - The Evolution of Podcasting
SummaryIn this episode, Vince Quinn discusses the evolution of podcasting, his journey from radio to podcasting, and the importance of strategy and data for small business owners looking to leverage podcasts for growth. He emphasi...
Resource Library - Unlocking the Secrets of Public Relations
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relation...
Small Business Spotlight - DARE Media Group
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas interviews Scott and Kaite from Dare Media Group, who share their journey from starting a podcast to building a successful radio station. They discuss the importa...
Resource Library - Why Your Website Is More Than A Marketing Tool
Summary In this episode of the Koyoti Small Business Podcast, host Thomas Wu chats with Philippa Gamse, digital marketing strategist and author of Website Wealth, about how small businesses can t...
Conquering Brand Beasts - A Snail's Vantage Point is Important Too
SummaryIn this episode, the hosts discuss the evolution of advertising, focusing on Wealthsimple's unique approach to financial services. They explore the emotional connection created through storytelling in advertising, particula...
Resource Library - Unlocking the Power of Content Marketing
SummaryIn this episode of the Koyoti Small Business Podcast, host Thomas speaks with content strategist Crystal Statskey about the evolving landscape of content marketing. They discuss the importance of blogging, email newsletter...
Yips, Pips, and Yaps - The Power and Peril of Free
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the dual nature of the word 'free' in marketing. He shares personal anecdotes illustrating how free offers can attract crowds and create chaos, emphasiz...
Conquering Brand Beasts - EDC Make For Great Small Businesses
SummaryIn this episode, the hosts delve into the concept of Everyday Carry (EDC), exploring its resurgence and the various items people choose to carry daily. They discuss the different mindsets behind EDC, including preppers, mi...
Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the fascinating story of American Airlines' lifetime travel ticket, the AAirPass, which was sold from 1981 to 1994. While initially a bold marketing str...
Yips, Pips, and Yaps - The Impact of Biased Surveys on Public Opinion
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas critiques a recent survey released by the Conservative Party of Canada, highlighting its numerous design flaws and biases. He discusses how the survey is structu...
Conquering Brand Beasts - Authenticity in Business: Lessons From Patagonia and MEC
SummaryIn this episode, Thomas and JCC explore the brand values and marketing strategies of Patagonia and MEC, highlighting their commitment to sustainability, community engagement, and authenticity. They discuss how both compani...
Yips, Pips, and Yaps - Masterclass in Branding from a Quirky Car Brand
SummaryThis episode of the Koyoti Small Business Podcast explores Subaru's unique marketing strategy that turned the brand around by focusing on a niche market, particularly the LGBTQ community. Host Thomas shares insights on how...
Yips, Pips, and Yaps - A Random Moment Becomes Marketing Gold
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas explores the unexpected marketing success of the Red Swingline Stapler from the movie Office Space. He discusses how a seemingly minor object became a cultural i...
Yips, Pips, and Yaps - A $25 Lesson inEmpathy
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas reflects on his 25 years in the small business world, sharing a poignant story that highlights the importance of empathy in entrepreneurship. He recounts a perso...
Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident
SummaryIn this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of th...
