The Business of Aquaculture
Welcome to the Business of Aquaculture podcast! This is the podcast for the sustainable business movement in the aquafarming and ocean ranching industries. This podcast aims to amplify the voices of entrepreneurs addressing the UN Global Goals aka Sustainable Development Goal - SDG14 - to conserve and sustainably use the oceans and the seas. Listen in to fellow business aquaculturists in their journey in this new model of food production of making their business sustainable and help the ocean's ecology while also making a profit all at the same time. Get inspired to learn how even small to medium businesses can make an impact to save the seas, leave a legacy, and have a better quality of life. One of our goals is you take away a nugget of wisdom that will help your business move from the Industrial Revolution to Business 5.0. Our vision is that of collaboration in the aquaculture industry.
The Business of Aquaculture
Bridging Sustainability and Market Trends: Insights from Jose Manuel Fernandez Polanco
In this episode of The Business of Aquaculture, I’m thrilled to be joined by Jose Manuel Fernandez Polanco, Professor of Marketing and Economics at the Universidad de Cantabria. Pepe and I first met at the Aqua Farm Event in Gold Coast, Australia, and now we’re diving into the powerful role marketing and economics play in advancing sustainable aquaculture.
We explore how marketing strategies can help bridge the gap between consumer awareness and the adoption of eco-friendly products, while discussing the market trends shaping Europe’s aquaculture industry. Pepe also shares his thoughts on the economic challenges small and medium-sized businesses face, and how innovative approaches can help them scale sustainably.
Tune in to learn how sustainability, economics, and marketing are transforming aquaculture for the future!