The Business of Aquaculture

Redefining Food Systems: Mark Soetman on Sustainable Innovation & Crustalicious Impact

Lourdes Gant

Welcome back to The Business of Aquaculture, where we explore the intersection of purpose, profitability, and planet. In this powerful episode, I’m joined by visionary entrepreneur Mark Soetman, a leading force in food innovation and sustainability.

As the founder of Crustalicious, Mark transforms bycatch into premium crab meat while advancing cutting-edge solutions like Radio Magnetic Freezing and seaweed biorefining. But Crustalicious is more than a business—it’s a mission to reshape the future of our food systems.

In this episode we explore:

  • The turning point that made Crustalicious a scalable business.
  • Why this brand stands out in a crowded startup ecosystem.
  • How sustainability and storytelling create long-term value.

If you're a purpose-driven leader, data-minded entrepreneur, or innovator in the blue economy, this conversation is your blueprint for aligning vision with action.

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