The Business of Aquaculture
Welcome to the Business of Aquaculture podcast! This is the podcast for the sustainable business movement in the aquafarming and ocean ranching industries. This podcast aims to amplify the voices of entrepreneurs addressing the UN Global Goals aka Sustainable Development Goal - SDG14 - to conserve and sustainably use the oceans and the seas. Listen in to fellow business aquaculturists in their journey in this new model of food production of making their business sustainable and help the ocean's ecology while also making a profit all at the same time. Get inspired to learn how even small to medium businesses can make an impact to save the seas, leave a legacy, and have a better quality of life. One of our goals is you take away a nugget of wisdom that will help your business move from the Industrial Revolution to Business 5.0. Our vision is that of collaboration in the aquaculture industry.
The Business of Aquaculture
From Microplastics to Microalgae: How Spirulina Brands Can Build Trust and Impact
In this episode of The Business of Aquaculture podcast, we welcome back agrifood and agritech expert Rob Arthurs—exactly three years after his first appearance in Season 4, Episode 16. This time, we dive deep into the future of spirulina and purpose-driven impact.
Rob shares insights on how spirulina brands can craft consumer messaging that resonates with today’s health-conscious audience while staying compliant with regulations. We explore the audience segments most receptive to spirulina—like athletes, wellness influencers, and biohackers—and discuss how storytelling rooted in professionalism, transparency, and sustainability builds lasting trust.
Discover how your spirulina brand can align with a bigger mission: protecting people from toxins and microplastics naturally, supporting detox and wellness, and leading the charge toward a cleaner, healthier planet.