As the Co-Founder and CEO of Rockbox Fitness, a state-of-the-art fitness studio where Fight Club meets night club, Roger Martin knows what it takes to build a brand from the ground up. In this episode, Roger shares how he kept the customers' motives, behaviors, and needs at the center of their brand experience to grow a brand to over 100 locations sold in 4 years. A true marketer at heart, Roger shares best practices and drive behind his mantra that marketing is not an event; it's a way of life.
As the Co-Founder and CEO of Rockbox Fitness, a state-of-the-art fitness studio where Fight Club meets night club, Roger Martin knows what it takes to build a brand from the ground up. In this episode, Roger shares how he kept the customers' motives, behaviors, and needs at the center of their brand experience to grow a brand to over 100 locations sold in 4 years. A true marketer at heart, Roger shares best practices and drive behind his mantra that marketing is not an event; it's a way of life.