The Multi-Location Marketing Leader
The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.
Episodes
39 episodes
AlphaGraphics on Decoding Marketing Strategies
In this episode, we sit down with Stephanie Wood, the marketing dynamo behind AlphaGraphics. She dives into the transformative power of storytelling in shaping a brand's image and creating emotional resonance with consumers. Stephanie shares he...
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32:40
FirstLight Home Care on Turning Challenges Into Opportunities: Navigating Home Care Franchising
In this episode, we dive into the world of franchising with Kimbrough Taylor, a key figure in the growth and success of FirstLight Home Care. Kimbrough shares his personal journey, revealing how his early experiences with his grandparents, and ...
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44:52
Home Franchise Concepts on Nurturing Cross-Brand Collaboration to Develop Successful FranDev-Focused Marketing Initiatives
Marci Kleinsasser is the VP of Marketing, Franchise Development at Home Franchise Concepts, which comprises nine brands and holds more than 2,400 franchise territories. Along with her team, Marci is on a mission to help Home Franchise Concepts ...
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34:17
Athletic Republic on Building In-House Marketing Capabilities and Using AI Tools
Athletic Republic is the nation's leading sports performance training franchise and offers state-of-the-art training that unlocks the potential of any athlete and helps them perform at their best. In August 2020, the company celebrated its 30th...
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37:47
Best Life Brands on Building a Franchisee-First Culture and Using AI to Improve Team Efficiency
Jennifer LoBianco is the chief marketing officer of Best Life Brands, a family of companies focused on clients' well-being at any stage of life. Jennifer participates in projects across all four brands, ComForCare, CarePatrol, Blue Moon Estate ...
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42:12
Main Line Brands on Motivating Franchisees to Use the Tactics, Tools, and Partners Provided by a Franchisor
Matt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians. In this episode of Multi-location Marketing Lea...
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45:52
Danielle Yuthas of SpeedPro on Helping Franchisees Launch Lead Generation
Danielle Yuthas is the VP of Marketing at SpeedPro and our guest on this episode of Multi-location Marketing Leader. SpeedPro is a large format printing franchise with 124 locations in the US. Primarily focused on B2B, SpeedPro offers vehicl...
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36:12
Roger Martin from ThriveMore Brands on Building a Platform Company
ThriveMore Brands is a health and wellness franchising platform and operates as an umbrella company for three brands, Leverage Nutrition, RockBox Fitness, and beem™ Light Sauna. In the new episode of Multi-location Marketing Leader, we are j...
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56:07
Larisa Walega from Ziebart on Creating and Implementing Customer Journeys
Larisa Walega is the VP of Marketing at Ziebart, one of the oldest franchise concepts in the world which specializes in the automotive industry and has over 400 locations in 37 countries. In this episode of The Art of Franchise Mark...
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43:11
JAN-PRO Systems International on Using Video to Build Brand Awareness
Karen Forrest is the VP of Marketing at JAN-PRO Systems International, franchisor for JAN-PRO Franchise Development and JAN-PRO Cleaning & Di...
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44:43
Matt Woodcock from Fibrenew Franchising on Using the Marketing Mix to Attract Consumers
Fibrenew Franchising is a Canadian company with 303 locations and specializes in leather, vinyl, and plastic restoration. With a rich history dating back to 1985, this company manufactures a highly specialized proprietary product line and has p...
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37:32
Tint World® on Building a Sustainable Franchise Brand
Charles Bonfiglio is an entrepreneur with over three and a half decades of experience developing and leading best-in-class franchise organizations. Today, he is the CEO of Tint World® Automotive Styling Centers™, America's largest and fastest g...
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47:23
Adam Sutton — RNR Tire Express Franchise on Building an Effective Franchise Marketing Strategy
Adam Sutton is the president of RNR Tire Express, a national franchise retailer of safe, quality tires and custom wheels with 175 locations in 28 states. In this episode of the Multi-location Marketing Leader podcast, Adam and Erin discuss the ...
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42:50
Big Frog Franchise Group on How to Use Video and Expand Your Customer Base
Big Frog Franchise Group is a custom T-shirt boutique with over 75 stores in the US and Canada. The company's CEO and president, Tina Bacon-DeFrece, is our guest on the newest episode of Multi-location Marketing Leader. Tina was part of the fou...
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29:49
The Little Gym on Meeting Customer Expectations to Improve the Customer Journey
Jamie Eslinger is the SVP of marketing and integration at The Little Gym, a learning and physical development center for kids under the umbrella of Unleashed Brands. With nearly 400 locations in over 30 countries, The Little Gym is the world's ...
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39:44
Diesel Barbershop on Creating a Personalized Customer Experience
In this episode of Multi-location Marketing Leader, Eric shares what transitioning from one role to another looked like, the challenges he faced, and the lessons he learned. He also explains why providing a unique experience is their North Star...
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33:17
Always Best Care Senior Services on Hyper-Localization
Prior to joining Always Best Care, Sean Hart spent over six years at American Family Care (AFC) as the vice president of franchise development. Today, he is in the same role at Always Best Care and is also a member of the Forbes Business Develo...
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36:01
Redline Athletics on How to Elevate Your Franchise Marketing Strategy
Marketing is the backbone of any successful business. And it's all the more essential when you're trying to position your franchise business.But trust is by far the most crucial aspect of a successful franchisor-franchisee relationship.&...
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42:15
Junk King on Building a Product-Led Franchise Brand
With 15 years of sustainable growth, Junk King is not just a world-class franchise brand, but also a software company. In this episode of the Multi-Location Marketing Leader, Erin Martin chats with Junk King Franchise Systems Crissy Russo, V...
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52:59
Unleashed Brands on Growing an Umbrella Brand and Building a Platform Company
Abby Fogel is the VP of Marketing & Brand Relations at Unleashed Brands, a franchise growth accelerator that helps kids learn, play, and grow. Their brands include Urban Air, The Little Gym, Snapology, Premier Martial Arts, XP League, an...
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52:57
Chad Palmer on Digital Marketing Across a Family of Brands
As the Vice President of Digital Marketing for United Franchise Group, Chad Palmer has his finger on the pulse of the industry through the more than 1,600 franchise locations across 11 brands in 80 countries under his company’s oversight. In th...
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52:09
Roger Martin on Building a Brand From the Ground Up
As the Co-Founder and CEO of Rockbox Fitness, a state-of-the-art fitness studio where Fight Club meets night club, Roger Martin knows what it takes to build a brand from the ground up. In this episode, Roger shares how he kept the customers' mo...
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1:01:22
Red Boswell on Achieving Franchise Growth Goals Through Collaboration and Clarity
Red Boswell is a catalyst that accelerates change and growth across the franchise industry. Throughout his storied franchise leadership career and now as President of IFPG, Red has mastered the strategies that drive effective growth. In this ep...
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49:22
Shana Krisan and Alex Setchell on Creating Repeatable Success Through Franchise Marketing Playbooks
Shana Kristi and Alex Setchell know what it takes to scale franchise marketing success. In this episode, Shana and Kristi share their insights on engaging franchisees through easy to follow marketing playbooks—plus the marketing strategies that...
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42:51
Joe Malmuth on Growing an Innovative Franchise Through Trust and Transparency
Joe Malmuth is the Vice President of Franchise Development and Franchise Relations at Batteries Plus Bulbs, a local retail franchise with over 720 locations. In this episode, Joe shares how trust and transparency are key pillars to bring growth...
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49:18