Big Frog Franchise Group is a custom T-shirt boutique with over 75 stores in the US and Canada. The company's CEO and president, Tina Bacon-DeFrece, is our guest on the newest episode of Multi-location Marketing Leader. Tina was part of the founder team and was in charge of marketing. Although in a new role now, Tina is still involved in the marketing part of the business, as marketing is her passion.
In this episode of our podcast, Tina shares the challenges of launching a brand, the importance of a well-thought-out SEO strategy, and how building a culture of open communication is the prerequisite for long-term success.
Big Frog Franchise Group is a custom T-shirt boutique with over 75 stores in the US and Canada. The company's CEO and president, Tina Bacon-DeFrece, is our guest on the newest episode of Multi-location Marketing Leader. Tina was part of the founder team and was in charge of marketing. Although in a new role now, Tina is still involved in the marketing part of the business, as marketing is her passion.
In this episode of our podcast, Tina shares the challenges of launching a brand, the importance of a well-thought-out SEO strategy, and how building a culture of open communication is the prerequisite for long-term success.