The Multi-Location Marketing Leader
The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.
The Multi-Location Marketing Leader
Chad Palmer on Digital Marketing Across a Family of Brands
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Netsertive
As the Vice President of Digital Marketing for United Franchise Group, Chad Palmer has his finger on the pulse of the industry through the more than 1,600 franchise locations across 11 brands in 80 countries under his company’s oversight. In this episode Chad shares his insights on what it takes to build sustained, long-term franchise growth, the systems and tools they use to marketing across an affiliated family of brands, and how a big name sponsorship for the World Axe Throwing Championship took a different approach to create marketing impact.