The Multi-Location Marketing Leader
The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.
The Multi-Location Marketing Leader
Larisa Walega from Ziebart on Creating and Implementing Customer Journeys
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Netsertive
Larisa Walega is the VP of Marketing at Ziebart, one of the oldest franchise concepts in the world which specializes in the automotive industry and has over 400 locations in 37 countries.
In this episode of The Art of Franchise Marketing, Larisa shares how her team meets the needs of their customers — employees, franchisees, and service users — through various marketing initiatives. In addition, our host Madeleine Park dedicates one part of the conversation to customer journey management, where Larisa explains how they approach its creation and implementation and emphasizes the importance of research.