The Multi-Location Marketing Leader
The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.
The Multi-Location Marketing Leader
Danielle Yuthas of SpeedPro on Helping Franchisees Launch Lead Generation
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Netsertive
Danielle Yuthas is the VP of Marketing at SpeedPro and our guest on this episode of Multi-location Marketing Leader. SpeedPro is a large format printing franchise with 124 locations in the US. Primarily focused on B2B, SpeedPro offers vehicle wraps, murals, signage, trade show booths, etc.
Danielle and our host Erin Martin discuss the funding program for digital marketing that SpeedPro offers to franchisees. They also talk about digital advertising tactics, SEO initiatives that bring results, and what building a data lake can bring to a franchise business such as SpeedPro.