The Multi-Location Marketing Leader
The Multi-location Marketing Leader is a podcast exploring how multi-location marketers grow brands and franchises across multiple markets. In every episode, a host from Netsertive interviews multi-location marketers, franchisees, and other industry players to uncover stories and strategies that will help each listener become a dynamic, multi-location marketing leader.
The Multi-Location Marketing Leader
Main Line Brands on Motivating Franchisees to Use the Tactics, Tools, and Partners Provided by a Franchisor
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Netsertive
Matt Coffey is the marketing director of Main Line Brands, the parent company of home service franchises: Mosquito Authority, Pest Authority, and Fitness Machine Technicians.
In this episode of Multi-location Marketing Leader, Matt and host Erin Martin discuss what it is like to build a PE company from a marketing perspective and how franchises can use shared marketing services.
Matt shares his take on AI and tools like ChatGPT and how they can add to the customer experience and customer journey. Finally, Matt explains why adoption is one of the biggest challenges in franchising and how a franchise-first mindset is the way to overcome it.