The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
What’s REALLY Going On With the Instagram Algorithm?
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What’s REALLY Going On With the Instagram Algorithm?
Episode Date: April 8, 2025
One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar?
In this episode of The Consistency Corner, we're diving into what’s really going on with the Instagram algorithm in 2025, why your Instagram reach is down, and how to shift from “hope and post” to a real Instagram content strategy that gets results.
You’ll learn:
- The 3 key metrics the algorithm actually cares about (hint: it’s not comments 😬)
- How to build a smart Instagram reach strategy for both new followers and your existing audience
- What the Instagram algorithm wants in 2025—and how to give it exactly that
- Tips for repurposing content that actually performs
- Why every post needs a job description and how to assign one
Whether you’re a content creator, service provider, or CEO of a brand that serves moms, this episode will help you increase Instagram reach without burning out.
💬 DM me your biggest frustration with Instagram right now
📲 Subscribe for future episodes that simplify your marketing
🔁 Share this with a fellow founder who needs a mindset reset around social media
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
