The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
Episodes
238 episodes
Finding the Middle Path Between Ambition & Motherhood
Somewhere between girlboss hustle culture and the idyllic “soft life” sits a reality most ambitious moms are quietly navigating: the middle path. In this honest and heartfelt conversation, Ruthie Sterrett explores what it really looks like to w...
•
14:28
Consistency Without Constant Hustle: Showing Up Authentically in Hard Seasons
In this heartfelt conversation, Ruthie Sterrett shares how to stay consistent in your business without the constant hustle. Joined by web designer and founder Dana Watkins, Ruthie explores what it really looks like to balance life, work, and ma...
•
26:33
Stop Chasing Hacks: The Truth About Trends, Tactics & Tools That Actually Work on Social Media
Are you tired of feeling like you’re constantly chasing the next big hack? In this episode, Ruthie breaks down how to make sense of the endless stream of trends, tactics, and tools flooding your social media feed — and how to use them strat...
•
14:38
Content Strategy Session: Social Media for Bookkeepers
Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life?In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of...
•
39:14
Consistent Doesn’t Mean Constant: Why I’m Using a 9-Grid on Instagram This Season
Do you really have to post on Instagram all the time for it to work? The short answer: nope. 🙅♀️ In this episode, Ruthie Sterrett, founder of The Consistency Corner, shares why she’s swapping daily posts for a strategic 9-gri...
•
9:37
Mastering the Instagram Three Grid: The Secret to a Scroll-Stopping Profile That Converts
When someone lands on your Instagram profile, you’ve got three seconds to make a first impression—and your top three pinned posts (aka your three grid) are prime real estate for doing just that.In this episode of The Consist...
•
7:56
What Really Goes Into a Social Media Strategy
Before you post one more piece of content, stop and ask yourself these 12 questions.In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” yo...
•
13:20
Outsourcing to AI: How to Make ChatGPT a True Team Member (Not a Copy-Paste Robot)
AI isn’t replacing you—it’s here to support you. But only if you know how to use it.In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a <...
•
20:12
Why Your Marketing Team Needs the Right Playbook (Not Just More Posts)
Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need al...
•
9:55
Showing Up on Social Media When the World Feels Like It’s On Fire
As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest abou...
•
16:19
How to Successfully Outsource Social Media (Without Losing Your Brand Voice or Mind)
Are you over trying to do it all on social? 😩 You’re not alone—and here’s the truth: handing off your social media won’t work unless you have a roadmap.In this episode, Ruthie breaks down why so many founders feel more ...
•
12:39
The Truth About Outsourcing Social Media (and Why It Doesn’t Always Work)
This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone.In this episode, I share how outsourcing...
•
8:43
5 Secret Signs You NEED to Outsource Social Media
Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsou...
•
20:33
What’s the Job of Social Media in Your Business? A Real Talk Conversation with Parenting Coach Dr. Gila
Feeling overwhelmed by content creation—or wondering if your social media is even doing anything for your business?In this episode of The Consistency Corner, I’m joined by parenting coach and psychologist Dr. Gila for a...
•
30:15
Stop Posting Randomly: How Launch Planning Transforms Your Social Media Strategy
Ever feel like you’re just posting randomly on social media, hoping something sticks? That’s where launch planning comes in. A well-thought-out launch isn’t just about selling a product or service—it’s about creating a strategic content plan th...
•
9:57
The Truth About Time Management for Working Moms with Laura Davis
If you’ve ever felt like your calendar is running you instead of the other way around, this episode is for you. Ruthie sits down with Laura Davis—time management coach, mom, and founder of the Time Management Academy—for a real conversation on ...
•
38:04
Hiring a Social Media Manager? Do This First
Before you hire a social media manager, let’s get one thing clear—content creation and social media management are not the same. In this episode, Ruthie breaks down the essential materials you need before outsourcing your marketing. From profes...
•
7:59
.png)
Mental Load Meets Marketing: Navigating Invisible Labor & Content Strategy as a Founder with Paige Connell
Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you.We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whos...
•
41:41
Should You Lead With Your Personal Brand or Business?
If you’ve been wondering where to spend your time and energy online, you’re not alone. In this episode of The Consistency Corner, Ruthie breaks down a common question founders face: “Do I grow my personal brand or my company brand?”<...
•
10:12
How I Knew It Was Time to Hire
Feeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopren...
•
15:45
The Secret to Reclaiming Time as a Busy Mom
Ever feel like the weight of running a business and managing your household is too much to carry? You're not alone—and this episode might just be the permission slip you’ve been needing.This week, Ruthie is joined by Kelly Hubbell,...
•
33:31
Merch as a Mission: How Sam Hall Markets Matrescence with Welcome Mama Co.
What if a t-shirt could start a healing journey?In this episode of The Consistency Corner, I’m joined by Sam Hall—Certified Seasons of Matrescence™ Educator, podcast host, and the founder of Welcome Mama Co. Sam shares how she’s u...
•
35:18
Signs It’s Time to Delegate Social Media: How to Reclaim Time Without Losing Your Brand Voice
Is social media taking up too much space on your to-do list? In this episode of The Consistency Corner, Ruthie shares what it really looks like when social media shifts from creative outlet to full-on stressor—and how to know when it’s time to ...
•
8:07
Brand Strategy That Sells: How to Build a Visual Brand Moms Trust with Bethany Zachman from Wildbloom Creative Studio
In today’s episode of The Consistency Corner Podcast, I’m joined by Bethany Zachman of Wildbloom Creative Studio to talk about the real power of clear brand strategy and visual consistency—especially when marketing to moms.We’re...
•
21:58
The Mental Load of Social Media: Why It’s Draining You More Than You Think
Social media isn’t just a marketing task—it’s a constant mental burden. In this episode, Ruthie dives deep into the invisible load female founders and CEOs carry when trying to stay relevant, creative, and strategic online—while also managi...
•
7:32