The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
Brand Strategy That Sells: How to Build a Visual Brand Moms Trust with Bethany Zachman from Wildbloom Creative Studio
In today’s episode of The Consistency Corner Podcast, I’m joined by Bethany Zachman of Wildbloom Creative Studio to talk about the real power of clear brand strategy and visual consistency—especially when marketing to moms.
We’re diving into why branding is so much more than a logo, how emotional connection builds faster trust with your audience, and why a professional brand strategy isn’t just a “nice to have”—it’s a business growth essential.
Bethany shares her journey into specializing in branding for mompreneurs, and we break down the shifts that happen when you move from DIY to intentional brand design. Plus, we talk about why having your brand out of your head and onto paper is the key to scaling with confidence and ease.
If you’re ready to build a brand that sells, serves, and supports the life you want, this episode is for you.
👋 Connect with Bethany + Wildbloom Creative Studio
Instagram: https://www.instagram.com/wildbloomcreativestudio
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
Ruthie Sterrett (00:01.344)
Hey friends, welcome back to the Consistency Corner podcast. I'm your host, Ruthie Starratt. And in today's episode, we're going to be chatting with my friend, Bethany Zachman. And this is a really fun conversation, especially for CEO moms and founders in our community. Bethany is the founder of the Wild Bloom Creative Studio, a brand and web designer who specializes in helping mompreneurs create brands that align with the life they're building.
Bethany and I are diving into why brand clarity, visual consistency, and strategic social media presence isn't just a nice to have, but an essential if you want to grow without burnout. If you've been feeling like your brand is stuck in your head and you're ready to lead with it and have more confidence, this conversation is absolutely for you. And if you're ready to connect with other CEOs who are growing their brands with intention,
and living mom life, you've got to join us in our next social media mixer. It's a fun, casual way to collaborate, connect, and build relationships with fellow founders who get it. Head on over to Instagram at Ruthie.Starrott and just DM me the word mixer for the link to register. Now, let's get into my conversation with Bethany.
Ruthie Sterrett (01:28.856)
Bethany's heart for helping moms build brands that actually work for their lives is so refreshing. And I hope this conversation gave you a few mindset shifts and tactical tips you can take action on today. If you're ready to build a brand that supports your next season of growth and you're craving real community while you do it, make sure you join us in our next social media mixer. It's a casual connection focused event where we have conversations similar to the one that you just listened to.
with other business owners who understand the highs and lows of marketing, the mental load of motherhood, and honestly, you'll leave with some fresh ideas and maybe even some collaborations. And it's fun, I promise. You can find all the details in the link in the show notes or head to the consistencycorner.com slash mixer to get all the details and register for our next event. Thanks again for tuning into the consistency corner podcast where we talk about social media strategy,
and marketing to moms. And until next time, keep showing up with clarity, confidence, and of course, consistency.
