The Consistency Corner: Lightening the Mental Load of Marketing
Marketing shouldn’t feel like another job you never applied for.
If you’re a female founder who’s already stretched thin — between your business, your family, and the constant pressure to “show up online” — this show will make your marketing feel lighter, calmer, and more manageable.
Hosted by marketing strategist and agency owner Ruthie Sterrett, The Consistency Corner Podcast: Lightening the Mental Load of Marketing gives you perspective, clarity, and relief — not another list of tactics to implement.
This isn’t a “how-to” marketing podcast.
It’s for the founder who already knows the basics…
but is too busy, too overloaded, or too mentally maxed out to carry her marketing alone.
Inside each episode, you’ll get:
- Founder-to-founder conversations about the pressure, isolation, and expectations women navigate in business
- Honest insights on visibility, messaging, leadership, and capacity
- Real talk about the mental load of marketing and motherhood
- Light, clear shifts that help you see what’s essential — and let go of what’s not
- Thought-leadership from someone who implements daily, not someone teaching theory
If you’ve ever felt like marketing is scattering your energy, stealing your time, or sitting on your to-do list like a weight you can’t put down, this podcast will feel like a deep breath.
Marketing can feel lighter, and it starts at The Consistency Corner
The Consistency Corner: Lightening the Mental Load of Marketing
5 Secret Signs You NEED to Outsource Social Media
Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsource.
In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn:
- Why creative burnout is hurting your content (and your audience engagement).
- How inconsistent posting can damage trust—and what to do instead.
- The key mindset shift from “I have to do it all” to becoming a true CEO.
If you’ve been wondering whether outsourcing is a smart next step for your business, this episode will help you decide and give you practical ways to take social media off your plate without losing your brand’s voice.
Chapters
00:00
The Burden of Social Media Management
02:47
Recognizing the Signs to Outsource
05:38
The Impact of Inconsistency on Engagement
08:28
Understanding Time Confetti and Focus
11:50
The Importance of Data in Social Media Strategy
14:36
Resentment and Burnout from Content Creation
17:27
Embracing Outsourcing for Business Health
Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner
