It's ALL Marketing
Welcome to the It's ALL Marketing podcast hosted by Dr. Jan Southern, CEO of J. DelSUR Marketing Group and publisher of Effingham Magazine and Pooler Magazine in South Georgia. Join us as we chat with business owners, managers and entrepreneurs about the exciting and sometimes challenging issues in owning and operating a small business. In each episode we also offer listeners the best in business and marketing tips and strategies to help them grow their own businesses.
It's ALL Marketing
Is Your Advertising Even Working?
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Dr. Jan Southern
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Season 2
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Episode 3
Many businesses don’t really know if their advertising is working and become pessimistic about doing more.
Advertising is too important to do without a clear strategy and a way to measure the results. Whether you are investing in print, radio, TV, digital or just social media, understanding the return on investment (ROI) is important.
In this episode we offer 7 tips to measure results of your marketing and advertising.
An article is also available here: https://jdelsurmarketing.com/is-your-advertising-even-working/