Marketing the 912
Welcome to Marketing the 912 – the podcast built specifically for South Georgia's thriving business community in Savannah, Bryan County, and Effingham County.
Each episode brings you candid conversations with local business owners, managers, and entrepreneurs who share their real-world experiences navigating the exciting opportunities and inevitable challenges of running a business in our region.
But we don't stop at stories. Every episode delivers actionable business and marketing strategies you can implement immediately to accelerate your own growth. Whether you're a seasoned business owner or just starting your entrepreneurial journey, Marketing the 912 gives you the local insights and proven tactics you need to succeed in South Georgia's unique market.
Episodes
24 episodes
Savannah Actor Mark McCullough on Hollywood, Risk, and the Business of Branding | Marketing the 912
How does a Savannah-born actor end up in Hollywood blockbusters alongside Tom Cruise and Captain America? In this episode of Marketing the 912, we uncover what South Georgia businesses can learn from his story.Epis...
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Season 3
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Episode 5
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54:44
Marketing the 912: Delegation, Growth, and Exit Strategies with Peter Brougham-Cook
Host Jan Southern sits down with Peter Brougham-Cook of the local chapters of The Alternative Board (TAB) to unpack what actually moves a business forward when times feel uncertain. Peter leads TAB boards in Savannah Georgia, Bluffton, Beaufort...
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Season 3
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Episode 4
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50:26
Marketing the 912: How to Deal with Economic Uncertainty
Welcome to Marketing the 912 where we focus on the South Georgia area and provide marketing insight and interviews with local leaders and business owners.In this episode, Jan Southern addresses how businesses can navigate today’s economi...
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Season 3
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Episode 3
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35:02
Marketing the 912: Growth in South Georgia
Welcome to Marketing the 912 where we focus on the south Georgia area and provide marketing insight and interviews with local leaders and business owners. In this episode of Marketing the 912, Jan Southern discusses the signi...
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Season 3
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Episode 2
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34:37
Welcome to Marketing the 912!
In this episode of Marketing the 912, we’re diving into the growth we’re seeing across South Georgia. From new businesses opening to major developments in our communities, there’s a lot happening, and it’s impacting how we market, build, and gr...
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Season 3
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Episode 1
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1:10
Get Social Media Working for You Again
Have you tried posting to your social media accounts or dancing to the latest TikTok craze and it didn’t lead to more sales? In this episode we break it down and offer some tips to get it working again.
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Season 2
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Episode 6
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21:46
Slow Down to Make More Money with Jan Southern
When was the last time you took time to really think about your goals and what excites you about your business? Maybe you want to:- Open an additional location? - Be promine...
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Season 2
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14:31
Real Estate Marketing interview with Trisha Cook - The Trisha Cook Team at Keller Williams
In this episode, Jan Southern speaks to Trisha Cook - Owner/broker of The Trisha Cook Team at Keller Williams Realty. Trisha is a master at building a real estate business and she shares her take on the US real estate market, how she built her ...
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Season 2
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Episode 4
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24:09
Is Your Advertising Even Working?
Many businesses don’t really know if their advertising is working and become pessimistic about doing more. Advertising is too important to do without a clear strategy and a way to measure the results. Whether you are investing in pr...
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Season 2
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Episode 3
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16:44
A conversation about personal injury law and promoting it - Interview with Derek Horne, The Horne Law Firm
In this episode we hear the interview with Derek Horne of The Horne Law Firm in Pooler, Georgia. If you thought you knew all you needed to about Personal Injury attorneys, think again. It isn't all about the aggressive advertising ...
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Season 2
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Episode 3
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49:11
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It's ALL Marketing - Interview with Travis Stephens - Total Services HVAC
In this episode Jan Southern talks with Travis Stephens from Total Service Heating & Air in South Georgia. Travis and his wife Lisa started Total Services after years working for Lisa's family business. Through hard work, integrity and an h...
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Season 2
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Episode 2
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38:53
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Retail and Online Growth with David Legasse, The Salt Table
David Legasse, and his wife Carol are the owners of The Salt Table. David has had a long and successful career in marketing and advertising and shares this knowledge and experience with me, as well as how t...
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Season 2
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Episode 1
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48:40
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Top 6 Marketing Tactics to Adopt Now
Marketing and technology is moving at a rapid pace. As business leaders, it may be overwhelming. In this episode I summarize 6 areas to focus on in the coming year. These tactics will give you the competitive advantage and help you grow your bu...
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Season 1
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Episode 11
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13:06
Your Marketing questions answered
In this episode, Jan Southern answers a few of the most common marketing questions she has received and offers sound advice for getting started with marketing, social media and brand identity.
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Season 1
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Episode 11
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14:58
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Interview with Tripp Sheppard, President of Bank of Newington
In this episode, Jan Southern chats with Tripp Sheppard. Tripp is the president of the Bank of Newington in South Georgia. Tripp's family founded the Bank of Newington
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Season 1
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Episode 9
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48:24
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It's ALL Marketing - Interview with insurance expert Melissa Stille
In this episode we talk with Melissa McBride Stille. When it comes to health insurance, Melissa knows her stuff. She has been in the health insurance industry for 13 years, an independent insurance agent for four years and the sole propri...
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Season 1
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Episode 8
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31:30
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6 Tips for Grass Roots Marketing
In this episode we talk about grass roots efforts and networking to grow your business. We go over the top six recommendations for using simple strategies that will help you dominate your local market before you decide to scale and expand your ...
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Season 1
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Episode 7
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18:04
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It's ALL Marketing - Interview with Pam Southard
In this episode we talk with Pam Southard, Executive Director of the Greater Pooler Area Chamber of Commerce in Pooler, Ga. Pam shares about the importance of networking and how the Chamber helps busines...
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Season 1
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Episode 6
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17:52
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It's ALL Marketing - Interview with Lisa Yannett - VP, Horizon Staffing
In this episode we talk with Lisa Yannett, Vice President for Horizon Staffing in Savannah.Lisa shares timely information about the state of the employment industry and the challenges with the ...
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Season 1
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Episode 5
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35:11
Want Better Google Rankings and SEO Performance?
This episode is a mini course on how to improve your businesses Google rankings and SEO. SEO is a fairly complex set of strategies but there are a few things you can do to move the needle and improve your company's ranking online. Enjoy!
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Season 1
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Episode 4
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11:47
It's ALL Marketing - Interview with DeeDee Morris of Ellen Claire Soapery and the Mo' Southern Collection
In this episode of It's ALL Marketing, we discuss getting your brand and your message right so it appeals to just the right audience. We also talk about the challenges of managing multiple brands and companies. Our guest on this ep...
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Season 1
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Episode 3
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45:29
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Are you using Local Marketing effectively?
This quick episode provides 5 specific tactics to utilize local marketing strategies effectively. Local marketing helps you stay in touch with local residents while also attracting new customers visiting or moving to the area. By c...
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Season 1
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Episode 2
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11:40
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It's ALL Marketing - Interview with business owner Dee Moncrief
In this episode of It's ALL Marketing, we focus on Branding. We talk about what a brand is, what it isn't, and why it is one of the most important elements to your business. From colors, logo, company culture and customer interactions, our busi...
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Season 1
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Episode 2
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42:30
