Marketing the 912
Welcome to Marketing the 912 – the podcast built specifically for South Georgia's thriving business community in Savannah, Bryan County, and Effingham County.
Each episode brings you candid conversations with local business owners, managers, and entrepreneurs who share their real-world experiences navigating the exciting opportunities and inevitable challenges of running a business in our region.
But we don't stop at stories. Every episode delivers actionable business and marketing strategies you can implement immediately to accelerate your own growth. Whether you're a seasoned business owner or just starting your entrepreneurial journey, Marketing the 912 gives you the local insights and proven tactics you need to succeed in South Georgia's unique market.
Marketing the 912
Marketing the 912: Delegation, Growth, and Exit Strategies with Peter Brougham-Cook
Host Jan Southern sits down with Peter Brougham-Cook of the local chapters of The Alternative Board (TAB) to unpack what actually moves a business forward when times feel uncertain. Peter leads TAB boards in Savannah Georgia, Bluffton, Beaufort, and Charleston South Carolina. He shares how to help owners get out of their own way, lead teams, delegate the right work, and plan a successful exit. Jan and Peter talk about mindset, accountability, knowing your numbers, and why growth is a must—plus a few can’t-miss book recs.
Connect with Peter: LinkedIn (search “Peter Cook, TAB Lowcountry”) or tab-lowcountry.com.
Books mentioned: How to Win Friends and Influence People, Pumpkin Plan, Simple Numbers, Thou Shall Prosper.