Experimentation Masters
The leading resource for product experimentation. Learn practical tips, methods and techniques from world-leading experts in experimentation. Design better experiments, lead with more confidence and have more impact in your organisation. Learn faster. Make better decisions.
Podcasting since 2021 • 25 episodes
Experimentation Masters
Latest Episodes
EP025 - Bjarn Brunenberg - TomTom - A Strategic Experimentation Framework
Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise imp...
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58:03
EP024 - Melanie Kyrklund - Specsavers - Establishing a Global Experimentation Centre of Excellence
Melanie Kyrklund, Global Head of Experimentation, Specsavers shares her personal journey of establishing a global Centre of Excellence experimentation operating model at Specsavers. Melanie discusses the business triggers for the change, the pl...
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55:11
EP023 - Tracey Reed - Air New Zealand - Creating The Airline Of The Future With Experimentation
Tracey Reed, Senior Conversion Optimisation Specialist, Air New Zealand discusses how the airline uses experimentation to create elite customer experiences. Tracey shares how to solve the right customer problems, influencing for impact at multi...
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43:16
EP022 - Adam Furness - Designing Growth Experiments: Experiences Your Customers Will Love & Pay For
In this episode of the podcast, Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good and Fast can co-exist, Atlassian's Good, Better, B...
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42:39
EP021 - Sunita Verma - H&M - Mindset Over Metrics: Using Experimentation To Develop A Data-Driven Culture
In this episode of the podcast, Sunita Verma, Test & Learn Specialist, H&M discusses why mindsets and relationship building matters the most when developing an experimentation culture. Sunita shares insights on managing a global experim...
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45:52