Experimentation Masters
The leading resource for product experimentation. Learn practical tips, methods and techniques from world-leading experts in experimentation. Design better experiments, lead with more confidence and have more impact in your organisation. Learn faster. Make better decisions.
Episodes
25 episodes
EP025 - Bjarn Brunenberg - TomTom - A Strategic Experimentation Framework
Bjarn Brunenberg, Experimentation Lead, TomTom shares his strategic framework for experimentation. Bjarn discusses what a strategic experimentation framework is, why it's important to use a strategic approach for experimentation to maximise imp...
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58:03
EP024 - Melanie Kyrklund - Specsavers - Establishing a Global Experimentation Centre of Excellence
Melanie Kyrklund, Global Head of Experimentation, Specsavers shares her personal journey of establishing a global Centre of Excellence experimentation operating model at Specsavers. Melanie discusses the business triggers for the change, the pl...
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55:11
EP023 - Tracey Reed - Air New Zealand - Creating The Airline Of The Future With Experimentation
Tracey Reed, Senior Conversion Optimisation Specialist, Air New Zealand discusses how the airline uses experimentation to create elite customer experiences. Tracey shares how to solve the right customer problems, influencing for impact at multi...
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43:16
EP022 - Adam Furness - Designing Growth Experiments: Experiences Your Customers Will Love & Pay For
In this episode of the podcast, Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good and Fast can co-exist, Atlassian's Good, Better, B...
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42:39
EP021 - Sunita Verma - H&M - Mindset Over Metrics: Using Experimentation To Develop A Data-Driven Culture
In this episode of the podcast, Sunita Verma, Test & Learn Specialist, H&M discusses why mindsets and relationship building matters the most when developing an experimentation culture. Sunita shares insights on managing a global experim...
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45:52
EP020 - Ken Kutyn - Amplitude - Developing High-Velocity Experimentation
In this episode of the podcast, Ken Kutyn, Principal Solutions Engineer, Amplitude discusses how to develop high-velocity experimentation in your organisation. Ken shares what a good experimentation program strategy looks like, laying a solid f...
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51:14
EP019 - Jonas Alves - ABsmartly - Building & Scaling A World-Class Experimentation Platform
In this episode of the podcast, Jonas Alves, CEO ABsmartly, discusses building and scaling one of the world's leading experimentation platforms. Jonas shares why you need to keep experimentation simple, worrying less about experiment interactio...
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42:59
EP018 - Aleksander Fabijan - The Experimentation Flywheel - Growing A/B Testing Momentum at Scale
In this episode of the podcast, Aleksander Fabijan, Senior Product Manager Microsoft Experimentation Platform (ExP) team, provides practical strategies and lessons from his paper - It Takes a Flywheel to Fly: Kickstarting & Growing A/B Test...
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1:03:13
EP017 - Erin Weigel - How To Design Effective Product Experiments
In this episode of the podcast, Erin Weigel, Senior Group Design Product Manager provides an overview of the journey and challenges of writing her new book Design for Impact: Your Guide to Designing Effective Product Experiments. We discuss som...
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42:32
EP016 - Matt Mulvey - Transforming Customer Experience at British Airways
In this episode of the podcast, Matt Mulvey, Senior Experimentation Specialist at British Airways, shares how the UK's flagship airline is undergoing an innovation renaissance with its £7B Transformation Project. Learn how one of the world’s le...
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55:10
EP015 - Jason van der Merwe - How Strava Use Negative Experiments To Create More Customer Value
In this episode of the podcast, Jason van der Merwe, Director of Engineering and Growth at Strava, provides some practical tips and lessons on performing negative experiments. Jason shares how Strava use negative experiments to remove elements ...
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56:30
EP014 Lukas Vermeer - A Global Leader in Online Experimentation
Lukas Vermeer is widely acknowledged as a global leader in the field of online experimentation. He is best known for his work establishing the world-leading experimentation program at Booking.com. Lukas is an expert at establishing and scaling ...
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1:04:33
EP013 - Vishal Kapoor - Marketplace Experimentation: Zero to One (Part 2)
Picking up from Part One of this episode, Vishal Kapoor discusses why you need to be more surgical with experimentation when testing big bets, how marketplace experiments can set off a vicious cycle and why it's difficult to use scenario modell...
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1:01:35
EP012 - Vishal Kapoor - Marketplace Experimentation: Zero to One (Part 1)
Vishal Kapoor is the Director of Product at Shipt. Vishal has built, launched, and scaled next-generation consumer products that have generated billions in revenue at Zynga, Lyft and Shipt. In this episode, he provides a practical masterclass o...
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1:00:03
EP011 - Sebastien Polis - Fast-Scaling Experimentation at FinTech Dojo
Sebastien Polis is the Experimentation Lead at Dojo. Sebastien knows a thing or two about creating impact with experimentation in startups and large enterprise. Hear how he has established and scaled experimentation at high-growth B2B2C FinTe...
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59:47
EP010 - Rohan Katyal - Yelp: A Story Of Building An Experimentation Program
Rohan Katyal was the Senior PM, Experimentation at Yelp. He shares his personal story of building and growing the experimentation program from ground up at Yelp. Rohan’s approach to democratising experimentation is the subject of a Harvard Busi...
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55:51
EP009 - Denise Visser - Lessons From The Award Winning bol.com Experimentation Program
Denise Visser is the captain of the award winning experimentation program at bol.com. In this episode, we learn how Denise established and grew the bol.com experimentation program from less than 100 experiments in 2018, to more than 1,000 exper...
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55:12
EP008 - Justin Porcano - How Upwell Design Hacked IKEA To Test The Walhub
Justin Porcano share how he creates experiments and experience prototypes to quickly understand user needs and use cases for solving problems. In this episode, we learn how Justin hacked IKEA to perform an experiment to test a new product idea,...
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42:58
EP007 - Ruben de Boer - A Change Management Framework For Experimentation
Ruben de Boer uses the principles of behavioural psychology to elicit organisational transformation to successfully embed experimentation programs in complex businesses . In this episode, we discuss Ruben's four quadrant framework for effective...
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41:44
EP006 - Michael Luca - The Power of Experiments: Decision-Making in a Data-Driven World
Michael Luca is an Associate Professor at Harvard Business School and co-author of the book The Power of Experiments: Decision-Making in a Data-Driven World. In this episode we learn how eBay saved $50M by stopping paid advertising, how Airbnb ...
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45:27
EP005 - James Slatyer - Accelerating Experimentation at Australia’s #1 Online Real Estate Marketplace
James Slatyer knows how to successfully navigate large, complex organisations to create impact with experimentation . In this episode, we discuss how he established experimentation at REA Group, Australia's #1 online real estate advertiser (rea...
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44:46
EP004 - Jonny Longden - Scaling Experimentation at Sky
Jonny Longden knows how to implement and scale experimentation programs in complex matrix organisations. In this episode, we discuss how he established and scaled the experimentation team at Sky, including some of the hurdles and challenges he ...
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51:19
EP003 - Eden Bidani - Creating a Killer Value Proposition
Eden Bidani knows how to get businesses noticed, drive traffic and convert more customers. In this episode, she teaches us how to develop a value proposition, why customer research is critical in forming a strong proposition and strategies for ...
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45:00
EP002 - Kate Sutton - Experimentation at the United Nations
Kate Sutton knows what it takes to solve some of the world's toughest humanitarian challenges. In this episode, she teaches us how to innovate successfully in the public sector, how to use experiments to create learning loops and why sustainabl...
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50:25
