EP013 - Vishal Kapoor - Marketplace Experimentation: Zero to One (Part 2)

Picking up from Part One of this episode, Vishal Kapoor discusses why you need to be more surgical with experimentation when testing big bets, how marketplace experiments can set off a vicious cycle and why it's difficult to use scenario modelling to predict real-world marketplace outcomes. All this, on top of more practical experimentation tips and techniques.

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Vishal Kapoor is Director of Product at Shipt. Shipt, owned by Target Corporation, is a marketplace that facilitates delivery of groceries, home products and electronics. With more than 300,000 Shipt shoppers delivering same-day customer orders across the United States, Shipt was recently valued at $15B, with revenues of more than $1B per annum.

He is a highly experienced senior product leader, with deep expertise spanning Marketplaces, Transportation, Advertising, Search, Messaging, Gaming and Retail Industries. 

Prior to Shipt, he was Lead Product Manager, Marketplace Pricing and Intelligence at Lyft and led growth of Words With Friends at Zynga. Vishal has also held roles at Amazon, Microsoft, and Yahoo focussed on Advertising and Platforms.

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Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep013-vishal-kapoor-marketplace-experimentation-zero-to-one-pt2

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