Girl Means Business
Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.
Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).
Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.
From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.
Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!
Girl Means Business
Marketing Trends for Photographers in 2026
Send Me A Message or Question About This Episode
A new year brings new marketing trends — but not all of them are worth your time.
In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the shifts that are actually helping photographers book more clients, build sustainable businesses, and step away from burnout.
We’re talking about what’s really changing in photography marketing, including:
✨ Why search-based marketing (SEO, Pinterest, blogs) is outperforming social media
✨ The growing importance of email lists and owned audiences
✨ Why smaller, more intentional audiences are driving better results
✨ The return of local marketing and community visibility
✨ Simpler offers, clearer messaging, and easier booking experiences
✨ Why personality-driven brands are winning in a crowded market
This episode isn’t about chasing every shiny new platform — it’s about focusing on what works, what lasts, and what fits real life as a photographer in 2026.
If you want a marketing strategy that feels calmer, smarter, and more sustainable this year, this episode will help you cut through the noise and focus on what actually moves the needle.
🎧 Tune in and start 2026 with clarity, confidence, and a marketing plan you can actually maintain.
It's a SECRET PODCAST just for YOU!
If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!
Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!
Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod
✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨
https://www.facebook.com/share/g/1Bt71yqEg4/
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✨ Got a burning biz question? ✨
I’m all ears! Drop your question here, and I might just answer it in an upcoming episode! ➡️ https://docs.google.com/forms/d/1R0DmOLEQ8xjWf98Xcf7K9YBhhaXRiIkuoOTqirVHlRk/prefill
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💡 Let’s Grow Your Business (The Easy Way!):
Done-For-You Monthly Content: Skip the stress & get content that converts ➡️ - www.girlmeansbusiness.com/resources
1:1 Coaching With Me: Personalized strategy to take your biz to the next level ➡️: www.girlmeansbusiness.com/contact
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🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)
Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit
Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/
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Let’s Be Business Besties!
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