Girl Means Business
Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.
Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).
Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.
From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.
Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!
Episodes
283 episodes
The TRUST Factor - How to Turn Fans Into Paying Photography Clients
Trust is the final - and most powerful - stage of the Know, Like, Trust journey.In this episode of the Girl Means Business Podcast, we’re diving into how to build unshakable trust with your photography clients so ...
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29:36
The LIKE Factor - How to Build Connection With Your Dream Clients
Think one post or email is enough to book a client? Think again.In this episode of the Girl Means Business Podcast, we’re diving into the “Like” stage of the Know, Like, Trust marketing framework — where real connection h...
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27:33
The KNOW Factor - How to Get Your Photography Business Seen
Visibility isn’t about going viral - it’s about being known by the right people.In this episode of the Girl Means Business Podcast, we’re kicking off the Know, Like, Trust series with a deep dive into the “Know” fact...
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29:06
Does Your Photography Brand Feel Vanilla?
Is your brand a little too… vanilla? In this episode of the Girl Means Business Podcast, we’re talking about how to infuse personality into your photography brand so it feels more like you and less like everyone else....
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21:47
The Comparison Trap: How Photographers Can Stay Confident in a Crowded Market
Feeling stuck in the comparison trap? You’re not alone. In a world where every scroll on Instagram shows another photographer’s “perfect” work, it’s easy to question your own skills and wonder how you’ll ever stand out.In this episode of...
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29:00
{Pt 4} Marketing For Photographer - 4 Week Challenge
Marketing your photography business doesn’t have to mean endless social media posts or feeling chained to your phone. What you really need is a system — a clear path that turns strangers into subscribers, and subscribers into paying clients. Th...
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26:24
{Pt3} Marketing for Photographers - 4 Week Challenge
Ever had a client inquire and then… crickets? You’re not alone. The truth is, most photography clients need multiple touchpoints before they’re ready to book — and if you’re not following up consistently, you’re leaving money (and dream session...
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26:20
{Pt 2} Marketing for Photographers - 4 Week Challenge
In Pt 2 of the Marketing For Photographer Challenge we are creating the lead magnet ideas that are going to help you build your email list from the ground up. In this episode we break down:- Why you need a lead magnet-...
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32:04
{Pt 1} Marketing for Photographers - 4 Week Challenge
It's officially my favorite time of year...Not only have we entered into the "-ber" months, but it's time for my Fall Marketing Challenge. In this 4-part series I will walk you through a simple (yes, it really is simple) mark...
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22:22
Grow Your Email List With Creative Lead Magnet Ideas
Still rocking a What to Wear guide as your lead magnet? Friend, it’s time for an upgrade.In this episode of the Girl Means Business Podcast, I’m breaking down the biggest mistakes photographers are making with their lea...
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28:54
What Photographers Can Learn from Taylor Swift’s Marketing Genius
Taylor Swift isn’t just breaking music records — she’s rewriting the marketing playbook. From sold-out tours to her jaw-dropping New Heights podcast debut, Taylor knows how to build connection, create hype, and keep fans coming back for more. A...
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28:01
SEO for Photographers: How to Book More Clients with Sara Dunn of SaraDoesSEO
Want to get found by your dream clients without spending all day posting on social media? This week, I’m joined by SEO expert Sara Dunn of SaraDoesSEO to talk all things search engine optimization for photographers — and ...
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1:00:54
5 Things I Would Do Differently If Starting a New Business {REPLAY}
This week while I am sharing a replay of one of my most downloaded episodes of all time. I am sharing 5 things I would do if I were starting a new business in 2025.
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37:06
The One Email That Books Me More Clients Every Month
Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches?It’s an email.Yep, just one simple, intentional email to my past clients that gently reminds them abo...
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17:09
Why Success Looks Different for Every Photographer (And That’s Okay)
We talk about “success” a lot in business… but have you ever stopped to ask:Whose definition of success am I chasing?In this week’s episode, we’re getting real about what success actually means—and how to define ...
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19:53
Get Ahead of Busy Season: Why Content Batching is Your Secret Weapon
Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post.This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn...
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19:58
A Conversation about Social Media and AI Trends with April Pinto
You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January. This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, fo...
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1:03:55
How a Negative Mindset is Sabotaging Your Photography Business
Are you unknowingly standing in the way of your own success?In this episode, we’re diving into one of the most overlooked business killers: a negative mindset.After working with coaching clients who are stuck in cycles of s...
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18:04
Photographers: Do This Mid-Year Audit Before You Plan Anything Else
We’re halfway through the year—can you believe it?!Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care.In this episode, I’m guiding you through a simp...
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20:30
Grow Your Audience by Borrowing Someone Else’s
Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏Whether you’re tired of chasing algorithms...
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18:10
Social Media for Photographers: Should You Play the Game or Focus Elsewhere?
Do you really have to show up on social media to run a successful photography business?In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU.I’ll walk you throug...
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29:56
Your Photography Website: It Matters More Than You Think
Think social media is enough? Think again!In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website ...
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15:13
Summer Success: Marketing Ideas for Photographers During Slow Season
Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and preppin...
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27:29
How Brand Photos and Online Visibility Help Photographers Book More Clients
You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight?In this episode, we’re talking about why brand photos and showing up online are non-negotiab...
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22:16
Photographer Burnout Signs + Solutions: How to Find Balance in Your Business
Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set h...
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31:44