Girl Means Business
Welcome to the Girl Means Business podcast, the ultimate destination for creative female entrepreneurs looking to elevate their small businesses to new heights! Join your host Kendra Swalls, a former teacher turned photographer and marketing expert, as she, and her guests, share invaluable insights and actionable strategies every week.
Whether you're just starting out or already on your entrepreneurial journey, this podcast is your go-to resource for inspiration, guidance, and practical tips. Kendra's laid-back and fun approach will make you feel like you're chatting with a close friend over a cup of coffee (or wine...no judgment here).
Get ready to dive into engaging conversations with successful female entrepreneurs, industry experts, and thought leaders who have mastered the art of building and growing businesses. They'll share their stories, triumphs, challenges, and insider secrets, giving you the tools you need to navigate your own entrepreneurial path.
From marketing hacks and social media strategies to productivity tips and personal development, the Girl Means Business podcast covers it all. Each episode is packed with actionable takeaways that you can implement right away, helping you level up your business game while having a blast along the way.
Join the growing community of fierce and fabulous female entrepreneurs who are taking the business world by storm. Tune in to the Girl Means Business podcast every week, and together, let's turn your dreams into reality!
Episodes
271 episodes
5 Things I Would Do Differently If Starting a New Business {REPLAY}
This week while I am sharing a replay of one of my most downloaded episodes of all time. I am sharing 5 things I would do if I were starting a new business in 2025.
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36:26
The One Email That Books Me More Clients Every Month
Want to know one of the easiest ways I consistently book more clients—without ads, constant posting, or awkward pitches?It’s an email.Yep, just one simple, intentional email to my past clients that gently reminds them abo...
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17:09
Why Success Looks Different for Every Photographer (And That’s Okay)
We talk about “success” a lot in business… but have you ever stopped to ask:Whose definition of success am I chasing?In this week’s episode, we’re getting real about what success actually means—and how to define ...
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19:53
Get Ahead of Busy Season: Why Content Batching is Your Secret Weapon
Fall is coming, and you know what that means—busy season chaos, a million sessions, and zero time to figure out what to post.This week on the podcast, I’m sharing how you can batch your content now so your marketing doesn...
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19:58
A Conversation about Social Media and AI Trends with April Pinto
You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January. This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, fo...
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1:01:20
How a Negative Mindset is Sabotaging Your Photography Business
Are you unknowingly standing in the way of your own success?In this episode, we’re diving into one of the most overlooked business killers: a negative mindset.After working with coaching clients who are stuck in cycles of s...
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18:04
Photographers: Do This Mid-Year Audit Before You Plan Anything Else
We’re halfway through the year—can you believe it?!Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care.In this episode, I’m guiding you through a simp...
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20:30
Grow Your Audience by Borrowing Someone Else’s
Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏Whether you’re tired of chasing algorithms...
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18:10
Social Media for Photographers: Should You Play the Game or Focus Elsewhere?
Do you really have to show up on social media to run a successful photography business?In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU.I’ll walk you throug...
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29:16
Your Photography Website: It Matters More Than You Think
Think social media is enough? Think again!In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website ...
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15:13
Summer Success: Marketing Ideas for Photographers During Slow Season
Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and preppin...
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26:49
How Brand Photos and Online Visibility Help Photographers Book More Clients
You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight?In this episode, we’re talking about why brand photos and showing up online are non-negotiab...
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22:16
Photographer Burnout Signs + Solutions: How to Find Balance in Your Business
Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set h...
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31:03
Tired of Instagram? How to Create A Marketing Plan Minus The Social Media
Hate the idea of showing up on social media every day just to book clients? You’re not alone. In this episode, I’m sharing the history of social media marketing and how it has changed in the last few years, along with some of the tried and true...
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29:12
Why Attracting Everyone Is Hurting Your Photography Brand (And What to Do Instead)
Trying to be everything to everyone? 😬 That might be the very thing holding your business back.In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the one...
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20:52
How to Turn Your Photography Website Into a Client-Booking Machine
Your website shouldn’t just look pretty—it should be working around the clock to turn visitors into paying clients. If it’s not, this episode is your wake-up call. 🚨Today we’re digging into the key elements every photography web...
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33:56
Why Photographers Struggle to Get Booked
Let’s be real—if you’re not talking about your business, how will people know to book you? 👀In this episode, we’re diving into one of the biggest mistakes photographers make: not promoting themselves enough. Whether you’re afrai...
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21:17
Mini Session Marketing for Photographers: When They Work & How to Sell Them Out Fast
Mini sessions can be a money-maker or a major headache—and in this episode, I’m helping you make sure it’s the first one.Whether you’re a mini session pro or still testing the waters, I’ll walk you through:📸 When mini ses...
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26:08
The Marketing Audit – 5 Quick Fixes to Get More Clients This Month
Marketing your business doesn’t have to be overwhelming—sometimes, small tweaks can make a HUGE impact. In this episode, I’m sharing five quick fixes that will help you optimize your marketing and book more clients THIS MONTH....
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21:10
What If You Couldn’t Fail? The Mindset Shift That Changes Everything
What would you do in your business if you knew failure wasn’t an option? Fear of failure holds so many photographers back—but what if you could reframe failure as part of the process instead of something to avoid? In this episode,...
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19:29
3 Overlooked Ways to Book More Photography Clients
Feeling stuck trying to book clients through social media? What if I told you there are better, more reliable ways to market your photography business? In this episode, I’m breaking down three overlooked strategies that will help ...
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24:19
Putting in the Work – Why Hard Work is the Real Secret to Success
Ever look at someone else’s success and think, “They must just be naturally talented”? Spoiler alert: it’s not talent—it’s work. In today’s episode, we’re breaking down the real secret to success (and it’s not some overni...
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17:23
Creative Marketing Ideas for Photographers: Lessons from Red Bull & Beyond
Ever heard about how Red Bull sent people out to clubs and bars to leave empty cans around, sparking a buzz that skyrocketed their sales? In this episode, we kick things off with that wild marketing tactic and explore how you can get just as cr...
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26:54
How Multi-Genre Photographers Can Master Marketing & Branding for Business Growth
Do you shoot weddings, portraits, landscapes—and maybe a little bit of everything in between? In this episode, I answer one of your most burning questions: how do you handle social media and branding when your photography spans several genres?<...
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19:10
Finding Your Ideal Client: The Ultimate Guide for Photographers
Struggling to attract the right clients for your photography business? In this episode, we break down how to pinpoint your ideal client and tailor your marketing to speak directly to them. Discover actionable steps to define your client avatar,...
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15:57