S. Mitra Kalita is the CEO & Founder of URL Media, a network of high-performing Black and Brown news media organizations that serve, support and center communities of color, and she has plans for 2024. Fresh off a $500 thousand grant from the MacArthur Foundation, Mitra has a mandate to expand URL Media's essential editorial work and reach — because 2024 is an election year, and Black and Brown communities need news and information they can trust. This has been Mitra's mission since founding URL Media during the pandemic, along with community newsletter EpicenterNYC: to bring crucial information to her community in a way that would actually reach them, and be trusted by them. In this episode of "Your New Life Blend," host Shoshanna Hecht talks to Mitra about how she is is leveraging all the skills of her years in legacy media (CNN, LAT, WSJ, Quartz & more) in order to marry information with trust — all while recognizing that this will be an election year unlike any other, and we will all have a role in fighting for our democracy.
Websites
http://mitrakalita.com
https://url-media.com
https://epicenter-nyc.com
Social
LinkedIn
https://www.linkedin.com/in/s-mitra-kalita-377738
Twitter/X
https://twitter.com/mitrakalita
Books
Suburban Sahibs: Three immigrant families and their passage from India to America
https://www.amazon.com/Suburban-Sahibs-S-Mitra-Kalita/dp/0813536650
My Two Indias: A journey to the ends of opportunity
https://www.amazon.com/My-Two-Indias-Journey-Opportunities/dp/935029012X