Empowering Tomorrow's Automotive Software
The automotive industry is undergoing its most radical transformation in a century. As the software-defined vehicle (SDV) leads the future of mobility, modern cars are rapidly evolving into sophisticated digital platforms on wheels.
Empowering Tomorrow’s Automotive Software explores how electrification, automation, vehicle architecture, and connectivity are reshaping automotive engineering. Hosted by ETAS experts, each episode dives into the critical solutions driving modern vehicle development, including AUTOSAR, embedded cybersecurity, ECU development, virtual validation, Software-in-the-Loop (SIL), measurement and calibration, cloud-connected systems, and more.
Brought to you by the experts at ETAS, leaders in high-performance automotive software solutions and embedded device security.
To learn more, visit etas.com
Produced by ETAS Inc.; Madelyn Downs, madelyn.downs@bosch.com
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Episodes
43 episodes
Industry Trends Toward Software Virtualization and Simulation
The automotive industry is shifting from a physical-first testing mindset to a virtual-first engineering approach, driven by the massive rise in software-defined vehicle complexity.In this episode,, host Suresh Sivavarman sits down with ...
Introduction to Enterprise Purple Teaming
In the final episode of our Enterprise series, host Vasili Kutscherjavenko sits down with ETAS experts Wolfgang Neufeld and Rene Reuter to demystify the collaborative world of Purple Teaming.Following up on previous discussions re...
Exploring Virtual ECUs and the Transition to SIL (Software-in-the-Loop)
As software deployment velocity continues to outpace physical hardware availability, relying strictly on traditional Hardware-in-the-Loop (HIL) setups is rapidly shifting from a core strategy to an operational bottleneck.In this episode,...
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Accelerating SDV Development through Virtualization and AI
Developing software-defined vehicles (SDVs) requires a massive paradigm shift in how cloud infrastructure, virtualization, and artificial intelligence converge on the factory floor and in the cloud.In this episode, host Suresh Sivavarman...
Generative AI Security in the Automotive Domain
As generative AI (GenAI) shifts from traditional deterministic algorithms to complex probabilistic models, securing AI implementations across automotive systems presents entirely new engineering and cybersecurity challenges.In this...
Exploring Injection Attacks on UAVs and the Realities of Embedded Device Security
Unmanned Aerial Vehicles (UAVs) and connected embedded devices face an increasingly complex physical threat landscape where software protections alone are no longer enough to stop sophisticated hardware attacks.In this episode, host Zane...
Measurement and Calibration for Any Vehicle
In this webinar recording, we highlight the critical role measurement and calibration play in developing automotive software functions for microcontrollers by exploring emerging trends and future advances in measurement and calibration technolo...
Infrastructure Hacking and Autonomous Vehicle Security
As physical transportation networks integrate deeply with cloud connectivity and smart city infrastructure, securing autonomous vehicles requires looking far beyond the car itself to protect the broader ecosystem.In this episode, host Za...
Driving the Future of Automotive Software with ETAS and Infineon
As the automotive industry shifts toward software-defined vehicles (SDVs), deep collaboration between silicon suppliers and software tool providers is critical to reducing development friction and accelerating time-to-market.In this epis...
Navigating the Shift: OEMs and the Evolution of Automotive Software
The automotive industry is undergoing a fundamental transformation as OEMs transition from traditional ECU integration toward developing and owning scalable, safe, and resilient software platforms in-house.In this episode, ETAS experts S...
Inside Scoop: Critical Mistakes in Developing Automotive Software Functions on Microcontrollers
In this special episode, we spotlight the most common, and costly, mistakes made when developing software functions on automotive microcontrollers. Backed by three decades of hands-on experience with OEMs and Tier 1 suppliers, ETAS experts shar...
AI in Fuzz Testing
Automated fuzz testing has long been a staple of software security, but as embedded vehicle architectures grow increasingly complex, traditional fuzzers struggle to reach deep code paths and maintain high coverage efficiently.In this epi...
Securing Your Microcontroller Software with AUTOSAR and Beyond
As vehicles become smarter and more connected, they're also becoming high-value targets for cyberattacks. In this episode, we explore why microcontroller security is critical in today’s automotive landscape and how regulations are pushing the i...
Introduction to Enterprise Blue Teaming
While offensive security often gets the spotlight, defensive operations form the crucial backbone that keeps enterprise environments, manufacturing facilities, and connected automotive networks safe from active exploitation.In this episo...
The Chinese Automotive, Software-defined Vehicle Market
China’s rapidly expanding electric vehicle landscape is redefining global standards for software-defined vehicles (SDVs), driven by fast iteration cycles, deep consumer demand for smart features, and hyper-competitive market dynamics.In ...
Software-defined Vehicle: 2025 Update
As the automotive industry accelerates through 2025, the software-defined vehicle (SDV) landscape is evolving rapidly, driven by breakthrough CES 2025 announcements, artificial intelligence integration, and shifting OEM development strategies.<...
Enterprise Pen Testing
As modern connected vehicles become increasingly integrated with cloud architectures, enterprise servers, and backend infrastructure, securing the broader automotive ecosystem requires robust penetration testing across both IT and embedded doma...
Introduction to Enterprise Red Teaming
To effectively protect modern enterprise architectures and automotive software environments, security teams must understand how real-world attackers view, probe, and exploit potential entry points.In this episode, host Vasili Kutscherjav...
Exposing Truck-to-Truck Cyber Worms
Jake Jepson, Security Researcher, Red Balloon Security, joins Zachariah (Zane) Pelletier, Security Tester at ETAS, to talk about the research project he conducted as a student at Colorado State University to successfully hack a commercial truck...
ECUs – Driving Vehicle Software
There’s a lot of talk about innovation in the automotive control space, but not how to get there. Process and toolchains, decision-making complexity, the rapid evolution of technology and regulations, how OEMs manage all the different pieces of...
Discovery of a CVE in a Bluetooth Stack
In this episode, Zachariah (Zane) Pelletier, Security Tester at ETAS, and Kevin Mitchell, Sr. Automotive Security Tester at ETAS, talk about CVE 2023-52709, a critical vulnerability in Texas Instruments’ BLE MCUs. The discussion takes us throug...
Fuzzing Challenges and Solutions
It may seem that fuzz testing is fairly easy, but there definitely are challenges. That’s the focus of this episode, hosted by Marcos Cardoso from ETAS. He’s joined by Seungtaek Chang from Keysight Technologies for a discussion about common fuz...
A Look at Today's Auto Industry - Full of Change and Fun
In this episode, we’re honored to be joined by renowned automotive journalist, commentator and thought leader, John McElroy. John joins our host, Eric Cesa, to talk about the incredible pace of change the industry is seeing related to the softw...
Ground Penetrating Radar for Mobility Applications
In this episode, Collin Mundell from ETAS is joined by Noah Gedrimas, VP of Strategy at GPR to talk about ground penetrating radar technology and its mobility applications, specifically passenger and commercial vehicles. Already used in mining ...
