The NOW Gen

Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.

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The NOW Gen

Season 1 Episode 134 "The New Power of Being Latino is The NOW Trend"

October 03, 2022 • The NOW Gen • Season 1 • Episode 134

The Hispanic community is continuously growing in all areas, including marketing. Passion, family, flavor, and joy are common qualifications of the Latino community. Our guest Stacie de Armas, Senior Vice President of the DEI and initiatives at Nielsen, and Latina herself, talked to our guest Francisco Serrano about her extensive experience with multicultural media planning, public affairs and diverse cost consumer insights, and research about Hispanic culture and communities. Also advising brands to increase and improve their marketing approach to this bracket of society. Listen to find insights and outsides from a passionate member of the Latino community with an exciting life story. It was a complete pleasure to have Stacie in our podcast, her contagious personality and knowledge will enchant you.

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