The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
Episodes
37 episodes
Grace Kao on How Audio Marketing is Redefining Brand Connections
We are sitting down with Grace Kao, Spotify’s Head of Global Business Marketing, for an exclusive look into the world of modern marketing mastery.With a career spanning over 20 years, Grace has helped brands like Pepsi, Apple, and PlayStati...
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Season 2
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Episode 157
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27:05
EP 156 | Cultural Nuances, Digital Transformation, and Marketing for the NOW Generation with Kunal Mehta
In this episode, we sit down with Kunal Mehta, Global Head of Marketing, Communication, and Brand at dsm-firmenich Animal Nutrition & Health. With over 20 years of experience spanning strategic brand management, campaign innovation, and dig...
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Season 2
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Episode 156
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34:27
E155 | Mastering Media Strategy with Michelle Kircher-Weiskittel
Welcome to another insightful episode of The Now Gen Podcast! 🎙️ In this episode, we're thrilled to have Michelle Kircher-Weiskittel, Head of Media, Creative, and Operations at Albertsons Media Collective, share her expertise on the evolving la...
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Season 2
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Episode 155
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25:26
E154 | TikTok is Redefining Brand Engagement in the Digital Age by Sofia Hernandez from TikTok
In this enlightening episode, we have the pleasure of hosting Sofia Hernandez, the global head of business marketing at TikTok. Sofia shares invaluable insights from her unconventional career path to her influential role at one of ...
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Season 2
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Episode 154
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34:39
E153 | Empowering Innovation with Lauren Sallata, CMO of Ricoh USA
Lauren unveils how Ricoh USA is leading the charge in transforming workplaces with cutting-edge digital services, smart technologies, and a steadfast commitment to sustainability. Known for her visionary leadership and strategic prowess, ...
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Season 2
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Episode 153
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21:05
E152 | The Landscape of Consumer Engagement with Úrsula Mejía Melgar, Marketing Director at Diageo
Discover the strategies and insights that are setting Diageo apart in creating seamless, integrated shopping journeys across social media, apps, and the web. Úrsula shares invaluable lessons on enhancing consumer engagement, leveraging technolo...
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Season 2
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Episode 152
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28:37
Special Episode - Unleashing Speed: Insights from Industry Experts at CES 2024
We started the year at CES 2024 and got to talk to experts from various industries. They all agreed that the NOW generation of consumers is looking for speed. Listen to what they had to say about their experiences and the current technological ...
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Season 2
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Episode 151
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24:14
Special Episode 150 "Building Brands with Personality is Nick Horan’s CX Strategy"
The NOW Gen consumer is exposed to thousands of brands and interactions daily. In today's episode, we embark on a journey to unravel the intricacies of this dynamic relationship and delve into some thought-provoking topics shaping the future of...
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Season 2
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Episode 150
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34:04
Season 2 Episode 149 "Product Personalization should rely on Empathy says Jonathan Halvorson"
In most of our episodes, we talk about what the NOW gen consumer wants, and many of our guests have shared their strategies to remain relevant for this generation. One of these strategies is personalization. For today’s episode, we have Jonatha...
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Season 2
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Episode 149
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29:09
Season 2 Episode 148 "For Customer Journey, Todd Hassenfelt Plans for Pivots not Perfection"
Over the last few years, how consumers interact with brands has changed drastically. We went through a pandemic that skyrocketed e-commerce for most brands, and until now, we are still experiencing growth in digital transformation. In today’s e...
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Season 2
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Episode 148
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38:04
Season 2 Episode 147 "Energizing Brand Engagement: eCommerce Personalization with Viviana Muci"
The NOW Generation has completely transformed how brands interact with their consumers. The demand for instant gratification and a strong desire to connect with the values of the brands they consume have forced marketers to constantly seek bett...
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Season 2
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Episode 147
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40:20
Season 2 Episode 146 "Marc Maleh’s Take on Technology Innovation in Retail and Ecommerce"
In today's world, technology is a big influence on brands. Innovation is vital for brands to remain relevant for the NOW gen consumer. In this episode, we will discuss emerging technology's impact on the retail industry and e-commerce platforms...
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Season 2
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Episode 146
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34:52
Season 2 Episode 145 "Creating Communities in the Video Game Industry with Rafael Tello"
In this episode, we dive into the video game industry from a different point of view. This industry is now evolving into having more all-in-one characteristics. Video game users are constantly looking for more in their gaming experiences, and t...
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Season 2
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Episode 145
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32:47
Season 2 Episode 144 "Authentic Connections and Storytelling with NFL Fans According to Sarah Bishop"
The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In this podcast episode, we...
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Season 2
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Episode 144
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34:51
Season 2 Episode 143 "Instant gratification push Tatiana Holifield’s audience engagement strategy"
The NOW Generation’s need for instant gratification is a constant in most industries. The audio entertainment industry is not the exception, and brands must keep up with everything the consumer asks. This is also required with speed. With the b...
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Season 2
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Episode 143
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31:51
Season 2 Episode 142 "Consumer engagement in a fast-paced world with Suzanne Lindberg"
Having a strong social media presence is something that brands in the NOW Gen are looking for. Marketer are looking to create connections with their customers, and social media has become the perfect channel. In today’s episode we will talk abo...
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Season 2
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Episode 142
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38:47
Season 2 Episode 141 "Innovation, Growth, and Marketing in Don McGuire’s industry"
In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the technology industry. To talk abo...
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Season 2
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Episode 141
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36:03
Season 2 Episode 140 "Aaron Kaufman’s Game Plan to EngageWith Users Based on 2K’s Bold Identity"
The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer engagement. Podcast guest A...
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Season 3
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Episode 140
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54:16
Season 2 Episode 139 "How Chris Vetrano Builds Customer Culture and Engagement in the Micro-Mobility Industry"
Speed can be experienced daily. As a result, mobility is a vital part of our daily routines. Brands like Lyft, from the micro-mobility industry, are working hard to provide the world’s best transportation means. Episode guest Chris Vetrano, Hea...
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Season 2
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Episode 139
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39:15
Season 2 Episode 138 "Video in Digital Platforms from Char Alfonzo’s Creative Perspective"
In today’s age, digital platforms are one of the most used ways to consume video. This trend has pushed brand marketing to move toward becoming entertainment channels for their consumers. In this episode, the VP of Global Creative from Fresh, C...
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Season 2
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Episode 138
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41:35
Season 2 Episode 137 "Alicia Enciso's Relentless Transformation is the Mindset that will keep Brands Relevant"
Brands are constantly working to be relevant for their ideal customers. Older and younger brands are trying to be on trend for the NOW generation. In this episode, guest Alicia Enciso, CMO at Nestlé USA, gives us her takes on what makes a brand...
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Season 2
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Episode 137
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31:21
Season 2 Episode 136 "Guillaume Simon touches on Innovation and adaptability in the confectionery industry"
Sweets are part of everyone’s life. We love candy. The confectionery industry in the U.S. has managed to stay relevant even after major global events like the pandemic. In this episode, we have Guillaume Simon, Chief Growth Officer at Ferrara C...
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Season 2
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Episode 136
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39:55
Season 2 Episode 135 "How Marissa Solis Scores the Perfect Strategies for a Renowned Brand on a Global Scale"
Are you a sports fan? If so, this is the episode for you. If you are not an NFL fan, you’ll probably be one after you listen to this episode. Our guest is Marissa Solis, SVP of Global Brand and Consumer Marketing for the NFL. Marissa’s inspirin...
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Season 2
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Episode 136
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38:51
Season 1 Episode 134 "The New Power of Being Latino is The NOW Trend"
The Hispanic community is continuously growing in all areas, including marketing. Passion, family, flavor, and joy are common qualifications of the Latino community. Our guest Stacie de Armas, Senior Vice President of the DEI and initiatives at...
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Season 1
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Episode 134
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42:55
Season 1 Episode 133 "The Beauty Of Creating A Strong Brand In An Ephemeral World"
The fragrance industry is constantly challenged by the ephemeral nature of beauty. The needs of consumers change with the trends and keep brands on their toes. In this episode, our guest Natalia Formosa, Senior Brand Manager, Global Mass Fragra...
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Season 1
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Episode 133
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37:10
