The NOW Gen

Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.

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The NOW Gen

Season 2 Episode 139 "How Chris Vetrano Builds Customer Culture and Engagement in the Micro-Mobility Industry"

February 06, 2023 • The NOW Gen • Season 2 • Episode 139

Speed can be experienced daily. As a result, mobility is a vital part of our daily routines. Brands like Lyft, from the micro-mobility industry, are working hard to provide the world’s best transportation means. Episode guest Chris Vetrano, Head of Partner & Customer Engagement Bikes Scooters & Transit at Lyft, talks to our host about customer experience and engagement in the micro-mobility industry. From his vast experience in different sectors to creating a CX that allows users to plan, enjoy, and move freely and with speed to where they need to be. Lyft’s CX in this fast-paced industry is all about learning from the consumer’s needs, and Chris’s human approach makes the difference.

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