The NOW Gen

Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.

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The NOW Gen

Season 2 Episode 140 "Aaron Kaufman’s Game Plan to EngageWith Users Based on 2K’s Bold Identity"

March 06, 2023 • The NOW Gen • Season 3 • Episode 140

The video game industry has become one of the most popular forms of entertainment among the NOW Generation. This industry has grown in more ways than one, from advanced technological innovation to increasing customer engagement. Podcast guest Aaron Kaufman, Social Media Director from 2K Core Games & Corporate Channels, discusses creating connections between the consumer and the brand, engaging through the community of the video game industry. His insights and experience in this industry help us understand that their strategies go beyond just a game plan. He has been a fundamental part of developing popular video games and firmly believes that fan gratification is vital to success.

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