The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
The NOW Gen
Season 2 Episode 141 "Innovation, Growth, and Marketing in Don McGuire’s industry"
In this episode, we will dive into an industry that is everywhere. We are more familiar with it than we think, and it keeps us guessing what comes next. We are discussing innovation, growth, and marketing in the technology industry. To talk about what is happening in this industry, we have Don McGuire, the Chief Marketing Officer for Qualcomm. With his knowledge of tech marketing, moving from B2B to B2C marketing efforts, and putting the consumer at the center of everything, this episode is incredibly relevant to any branding or marketing professional. So listen along to hear from an expert in an industry that is continuously making our lives better.
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💻 Website - thenowgen.121corp.com/podcast/
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