The NOW Gen
Over the years marketers have been analizing different generations, and recently we have seen a red thread among all of them; SPEED they want things to happen NOW. Each episode we talk about what's happening with brands and see how professionals across different industries cope with this fast changing market and live up to the expectations of The NOW Gen.
The NOW Gen
Season 2 Episode 144 "Authentic Connections and Storytelling with NFL Fans According to Sarah Bishop"
The NFL brand is widely recognized worldwide, making it one of the most well-known brands. Despite having a long-standing fan base, they consistently strive to innovate in order to engage with the current generation. In this podcast episode, we spoke with Sarah Bishop, the NFL Vice President of Brand and Consumer Marketing. She shares insights on establishing emotional connections with their audience, emphasizing the importance of authenticity and humanizing NFL players as crucial elements for their success. Tune in to her episode to discover more about the NFL's activities during the off-season and how they continuously prioritize their fans in all their endeavors.
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